“One Picture Manifesto” Installation view ©The Reference

From March 15 to April 16, The Reference will present a series of works that embody the manifesto and practice of the “One Picture Manifesto”. The manifesto “One picture is a work of art” by participating artists and researchers Maija Tammi and Harri Pälviranta is taken as a guideline.

The “One Picture Manifesto” draws attention to the significance of ‘One picture’. The exhibition invites the viewer to recognize a single photograph as a work of art and to greet it with its completeness. One picture is all that is needed. It suggests, reacts, responds, and opens up new avenues of thought. Only one photographic work by each artist is presented, with no description or related works.

The exhibition debuted in September 2019 at the Finnish Museum of Photography in Helsinki, Finland. Since then, it has traveled to Italy and Japan, showing a gradually expanding format, adding only one work by an artist from each location. In Korea, works by Seoul and London-based photographer Seungwon Jung have been added.