“Now What” Poster ©Buk-Seoul Museum of ArtThe Buk-Seoul Museum of Art in Seoul, South Korea, is hosting the exhibition Now What, which opened on April 25 and will run through July 9. This exhibition features 14 videos and installations by six artists/teams.
Since its opening in 2013, Buk-Seoul Museum of Art has been running various programs with the aim of becoming a community-friendly museum that coexists with the local community, attempting to create a diverse network of relationships between the local community and visitors. As the museum is celebrating its 10th anniversary this year, this exhibition is a continuation of the museum’s consideration of its relationship with visitors will be held in the first half of 2023, bringing together interventions by the museum, artists, the local community, and visitors to create interaction.
In particular, this exhibition focuses on video art among new media. New media characterized by its high interactivity, but video art has been displayed on the wall in the traditional white cube and rarely interacts with the audience.
Therefore, in order to showcase the experiential aspect of video art and present it in a complex and autonomous way, the exhibition implements a “game play” of the many components of the work. To accomplish this, we devised gamified texts and created spaces that allow for seamless interaction with the work’s interpretive layers and fragmented experiences. Of note is the ‘immersive simulation’ game. They demand more interaction from the player in the game environment, allowing them to interact with almost every element, and give them the autonomy to discover new rules and play creatively without a prescribed strategy.
The artists and teams in the exhibition work with new media in a variety of ways, from traditional film to documentary, interactive video, live simulations, and more. Visitors will be able to wander among the works and interact with them at will, absorbing their rules or language on an experiential level. We invite you to experience the joy of watching video art by interacting with various works by various artists at the Museum of Northern Seoul, which aims to be a ‘Community-Friendly Museum’.
