The Preview Seongsu with ShinhanCard 2022, Installation view ©ShinhanCard
Following Hannam in 2021 and Seongsu in 2022, ‘The Preview Seongsu with ShinhanCard’ will be held for the third time this year, starting with a VIP preview on April 19 and running through April 23 at S Factory D in Seongsu-dong.
The Preview, which means “preview,” is an exchange venue that introduces new galleries, artists, and works first, and is an art fair that is in line with the current paradigm shift as young collectors are becoming a major part of the art market.
It also aims to serve as an alternative and experimental art fair that gathers newly emerging small-scale exhibition spaces in one place to create contact points with the existing art market, expanding the art market ecosystem and introducing emerging artists who have difficulty securing exhibition spaces on their own.
More than 200 artists from 57 galleries participating in ‘The Preview Seongsu with Shinhan Card’ are at the forefront of trends and showcase works that have expanded into various formats. They are expanding their own unique areas in the art world and creating new identities.
Various programs such as the ‘SPOTLIGHT Project’, ‘Performance Art Program’ and ‘The Preview Talk’ which showcase notable artists, will also be held during the art fair, and young collectors are encouraged to participate.
