Poster image of 《Coupling》 © SeMA

SeMA Public Space Project 《Coupling》 is a space commission project by three promising artists, installed in public spaces that include the facade and the first floor lobby of the Seosomun main branch, exploring the themes of daily life and nature, illusion and irony at the interface of contemporary sensitivity.

Through the spatial project that connects everyday life and art while transforming it into artistic (un)usefulness, an attempt at a more flexible expansion of contemporary art is made.


Choi Soo Jung, Invitation to a Journey: Madison County X_Blue Rock Desert 1999, 2024, Acrylic and embroidery on canvas, 145.5 x 337.6 cm © Choi Soo Jung

Choi Soo Jung experiments with the conditions of traditional painting -the canvas- and with the painting methods to overcome it. Invitation to a Journey (2024), the title inspired by Baudelaire’s poem, is a work that spatially expands and reinterprets Madison County X (2023), which was presented as a monument to intense memory, and Blue Rock Desert 1999, which evokes the event of the journey to the desert, using 3D printing and diffraction films.

The work is newly presented in the museum’s lobby space on the right side. Through this, it questions the way of being of memory, and the complex and ever-changing nature of human emotions, memories, and relationship.

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