Poster image of 《LIGHT, FORM AND VISION》 © BVLGARI

Roman high jeweler Bvlgari (BVLGARI) is presenting the art exhibition 《LIGHT, FORM AND VISION》, which highlights the creative spirit of its B.zero1 collection, alongside an interactive pop-up experience.

The exhibition is a project that reinterprets B.zero1, a collection rooted in Rome's architectural heritage, through the lens of Korean contemporary art. Six Korean artist teams will present approximately 20 works spanning various media, including painting, sculpture, video, installation, and sound.

Created in 1999 to commemorate the new millennium, B.zero1 combines architectural volumes inspired by the ancient Roman Colosseum with the spiral structure of Tubogas. The collection is characterized by its sculptural silhouette, featuring a spiral structure positioned between two bands, and the graphic Bvlgari logo.

While preserving B.zero1's fundamental structure, Bvlgari has continued to expand its range of materials, incorporating ceramic, marble, bronze, and different colors of gold. The collection's design has also evolved through collaborations with artists such as Anish Kapoor and Zaha Hadid. In 2026, Bvlgari introduced a combination of gold and steel, emphasizing the contrast between materials.

The exhibition will take place at SONGEUN in Seoul from October 29 to November 14. Six artist teams—GRAYCODE, jiiiiin; Kim Jee Soo; Park Junebum; Eunu Lee; Jeong Youngho; and Choi Sungim—will interpret B.zero1's architectural forms, spiral structure, and themes of transformation and new beginnings through their respective artistic practices.

Park Junebum explores the layers of space and time accumulated in Rome through overlapping images and perspectives. Drawing on Giambattista Vico's spiral conception of history, Jeong Youngho visualizes a structure in which repetition and evolution coexist.

Eunu Lee transforms the arches and corridors of the Colosseum into relationships between lines, planes, and space, allowing visitors to experience changing forms as they move through the structures. Choi Sungim explores the relationships between everyday materials, labor, and time through installation and sculpture, highlighting the processes and possibilities through which forms emerge.

Working with electronic music and sound, the artist duo GRAYCODE, jiiiiin interprets the rhythm of spiral structures through sound, vibration, and resonance. Kim Jee Soo presents works that reconstruct layers of time, space, and memory through the medium of scent.

A “Retrospective Room” will also be established in the bunker room on the second basement level of the exhibition venue, introducing the history and design heritage of Bvlgari jewelry. Visitors will be able to explore the evolution of the B.zero1 collection and the brand's distinctive sculptural characteristics.

An audio guide program narrated by actor Byeon Woo-seok, a Bvlgari ambassador, will also be available. The exhibition will be open from Monday to Saturday by advance reservation, with guided tours offered at 3 p.m. and 5 p.m.

The project is organized in collaboration with the SONGEUN Art and Cultural Foundation, which supports the creative activities of Korean artists. Through this collaboration, Bvlgari aims to connect its jewelry designs, rooted in Rome's architectural heritage, with the sculptural expressions of Korean contemporary art.

A series of B.zero1 Experience pop-ups will also be held in Seoul and Busan in conjunction with the exhibition. The first will take place at AVENUEL, Lotte Department Store's Jamsil branch, from October 30 to November 15, followed by Shinsegae Department Store's Centum City branch from December 3 to 15, and its Gangnam branch from December 24 to January 10, 2027.

The pop-ups will feature displays of the B.zero1 collection, interactive spaces where visitors can try on the jewelry, and participatory programs. Through the exhibition and pop-up experiences, Bvlgari aims to extend B.zero1's sculptural design and Roman architectural heritage into the realms of art and experiential engagement.

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