Art is moving beyond the physical boundaries of the exhibition space and permeating the systems of the city and the realm of public record.


Catalogue for 《Eternal Becoming》 © Hakgojae Design

Hakgojae Design has officially published an exhibition catalogue documenting Starya Hee-seung Sung’s solo exhibition 《Eternal Becoming》, held at Hakgojae Gallery in 2026. More than a simple record of the exhibition, the catalogue is regarded as a pioneering example of how painting can expand into the public sphere through the medium of publication.


■ From Myeong-dong and Gangnam Billboards to a Catalogue… A “Public Transformation” of Painting

Sung’s project was itself a large-scale experiment in the way an exhibition unfolds. In February, short-form videos from the exhibition were displayed on large digital billboards in Myeong-dong, at the heart of Seoul, and along Teheran-ro, the city’s financial district. This innovative attempt incorporated images of paintings into the city’s visual system, allowing them to encounter not only designated exhibition audiences but also the general public within an urban environment.

The newly published catalogue, registered with an ISBN, serves as the culmination of this journey from “exhibition → city → archive.” Through the medium of a book, it documents the process by which art moves beyond the white cube and becomes organically connected to public systems.


■ “Art Is Not a Matter of Support, but of Design”… Calling for Institutional Reflection

Through this project, Starya Hee-seung Sung raises questions that extend beyond individual achievement to address structural contradictions within the Korean art world. At issue is why the public expansion of art should depend primarily on the capacities and individual struggles of artists themselves.

In an interview, Sung emphasized, “Art cannot be addressed simply through support; it is a question of designing how it can function.” She noted, “There are numerous institutions and systems, but their structures are excessively complex and fragmented, placing artists in a situation where they must think about administration before their artwork,” pointing out that administration-centered cultural policy does not adequately reflect the actual conditions in which artists work.

She continued, “What is needed now is not fragmented support, but the design of a sustainable structure that allows artists to concentrate solely on their practice,” calling for focused policy changes centered on creators rather than support framed primarily in terms of universal welfare.


■ Beyond Formal Experiments in Painting: Proposing a “Social Role for Art”

Working between Seoul and New York and exploring the concept of “Hyper-Abstract,” Starya Hee-seung Sung has expanded her formal experiments in painting into a broader social discourse through this project. The progression in which an exhibition extends beyond its venue to become part of the city, the city becomes a medium, and the archive—a book—connects back to institutional structures suggests a new direction for Korean art.

Moving beyond the artist’s individual trajectory to raise the broader question of transforming the art system, the Eternal Becoming project is expected to serve as an important point of reference for considering how cultural policy and artistic practice might intersect in the future.

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