Ballantine’s 21YO Artist Edition © Pernod-Ricard

Pernod Ricard Hong Kong Limited announced on the 8th the exclusive Asia-Pacific duty-free release of Ballantine’s 21-Year-Old Artist Edition, created in collaboration with Korean contemporary artist Noh Sangho.

This Artist Edition is rooted in Ballantine’s campaign slogan, “Time Well Spent,” which emphasizes the importance of time. Noh Sangho created a special artwork titled The Great Chapbook – Time Well Spent, which is featured on the bottle label and packaging design of this limited-edition release.

“When I heard the campaign slogan ‘Time Well Spent,’ it immediately reminded me of the joyful moments spent with loved ones,” said Noh. “By using a wide range of colors, I wanted to visually express the value of Ballantine’s through the precious time we share with the people we love.”

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