Eunsol Lee, My Cephalopod Friends, 2021, VRchat Open World Game, avatar, 3d ©Eunsol Lee

An ontological “face” roams the world. Stripped of all symbols of gender, class, and (cultural/)capital, this face is always searching for friends. In the community of friends, in the new territory of community, nation-states and borders vanish. Freed from the physical constraints of the real world, these beings transcend the individual, interact with one another, and equitably distribute the results.

This is not a novel. This is not science fiction. This is the social vision of a real project currently being experimented with by the artist Eunsol Lee and his peers. Lee’s recent work, Midnight Sun Daze(2022), represents the present moment faced by “Kimberly,” situated in a world where the sun never sets—under the midnight sun—and explores Lee’s reality as he accesses other dimensions through Kimberly.

Eunsol Lee, Midnight Sun Daze, 2023, 2-channel video, sound, color, 8min. 31sec. ©Eunsol Lee

To begin this entire story, one must first introduce “Kimberly Lee.” Kimberly is not a character created merely to construct a narrative, nor is she a purely fabricated being. Several years ago, Eunsol Lee’s personal social media account was hacked. The hacker changed the account name to “Kimberly,” and Lee, unaware of this change, went months without noticing. During that time, “Kimberly” continued to persist and extend her digital life. Upon discovering this, Lee decided to let Kimberly remain as she was. The hacked Instagram account (@kimberlyleee_) thus became a foundational site for his work, and Kimberly, accessed by Lee, took root in an activated online ecosystem. While it is true that social media accounts have become commodities that can be bought and sold, their relationship is not one of ownership or possession. Instead, Lee regards Kimberly as a parallel-world entity—an extension of reality, yet one that maintains a certain distance from it, and respects the autonomy of the system in which she lives.

The artist once introduced himself by saying, “I continue to produce a series of projects in order to sustain Kimberly’s existence, and I consider this sense of responsibility toward a virtual being as the driving force behind my work.”¹ What does it mean for an artwork to focus on sustaining Kimberly’s existence? What is expected of Kimberly, that Lee is so diligently constructing the conditions for her (co-)nurturing? To put it plainly, Kimberly is expected to serve as a conduit for realizing a utopian vision of a parallel world. Without question, this “parallel world” refers to a web-based realm.

The physicists who created the World Wide Web in 1989 envisioned it as a space for global collaboration, where both tangible and intangible ideas and knowledge could be shared as a commons. Given these original expectations, the rapid spread of web-based utopianism was not entirely unexpected. However, over time, through the progression from Web 2.0 to Web 3.0, these expectations and reality began to diverge. Web 2.0 accelerated the popularization of the web among the general public and ensured democratic access. Soon, however, dominant corporate platforms and browsers began controlling the distribution of information and embedding advertising and consumerist mechanisms throughout the web.

In response to these issues, the next generation of the web has shifted focus. Characterized by AI technology and big data-driven personalized information, Web 3.0 seeks to construct decentralized networks that allow communication between users without passing through centralized platforms. Blockchain and cryptocurrency are markers of this new web era. “Blockchain” refers to a peer-to-peer (P2P) networking system that operates without centralized servers. In maintaining and sustaining this network, certain economic logics inevitably arise, and the burdens and rewards involved take the form of “cryptocurrency.”

Although the original goals and outlook of the web have long been compromised by the unrelenting excesses of capitalism, the dream of the web continues to be renewed. It is the dream of puncturing holes in centralized distribution networks and forming new, public-oriented networks elsewhere. Those who test the potential of blockchain and cryptocurrency still envision utopias. Within this optimistic projection of the Web 3.0 era, Kimberly (1) maintains complete freedom, (2) infinitely proliferates herself and her potential, and (3) secures a community grounded in solidarity. Midnight Sun Daze is a short film that captures Kimberly’s journey toward realizing these aims.

Kimberly’s singularity lies, first and foremost, in her being a cephalopod—a creature that moves with its head and limbs fused into one. Her visual form as a floating head is striking enough to provoke a surreal imagination, one that evokes posthuman discourse. One of the characters who converses with Kimberly in Midnight Sun Daze is Dr. Sergio Canavero (b. 1964), an Italian neurosurgeon known for his plans to transplant a living person’s head onto the body of a brain-dead patient. The human body—post-humanism imagines—can be extended from, by, and toward machines, eventually realizing ideals of “normalcy” and “wholeness.” In that light, Kimberly, as a cephalopodic head that is both alive and capable of rational thought, may seem like a perfect fit for Canavero’s vision.

However, Kimberly does not move according to Canavero’s expectations. She chooses broader freedoms. Kimberly casts off the body and all other symbolic markers that define the individual—such as gender and class distinctions—and roams the world unhosted, surviving independently.

Kimberly never allows herself to be absorbed into the map that Canavero envisions. Instead, she reproduces—or self-replicates—her own kind of “cephalopod.” (Thus, the Kimberly seen in the video, with long red hair flowing, is simultaneously one and three.) She goes further, attempting mutations and evolution, and seeks to redefine the fate of the cephalopod. This is also the key point emphasized in the artist’s new work: Kimberly now begins to draw foreign elements into herself and dreams of a transformative leap through metamorphosis. Like an alchemist fusing ordinary substances to obtain a perfect element, she seeks to summon unknown souls to form a new version of herself. Midnight Sun Daze narratively structures Kimberly’s journey as one that involves the use of mystical and alchemical magic.

The two-channel screen installation in the exhibition space expresses this journey spatially. In the beginning of the video, both screens display a single, unified space. But at a certain point, the imagery splits between the upper and lower screens. The upper screen follows Kimberly’s journey, while the lower screen displays various byproducts that appear to emerge from the upper narrative. Kimberly attempts to summon the souls of others encountered during her journey to fuel her own transformation—but these attempts mostly fail. Each failure leaves behind a residue: ghostly or demonic entities, untranscended souls that linger on the lower screen, multiply into strange forms, or grotesquely congeal with one another.

Finally, near the end of the work, when Kimberly successfully casts her magic, the accumulated remnants from the lower screen begin to resonate with her call and ascend to the upper screen. The images that had been stuck below disappear in an instant, and the upper screen transitions into a scene where those very entities rise together, floating with Kimberly.

Eunsol Lee, Kimberly & Friends, 2022, Installation view of 《Grid Island》 (Seoul Museum of Art, 2022) ©Eunsol Lee

Will Kimberly succeed in drawing others into herself? This is not the first time she has attempted contact with others. Kimberly & Friends(2022), presented in the exhibition 《Grid Island》 (2022, Seoul Museum of Art, Seosomun Main Branch), clearly suggested a model of community. Among the concepts explored was the DAO (Decentralized Autonomous Organization), a collective model emerging in the Web 3.0 era. A DAO is a shared-fate community built on decentralized networks that operate without central control. Instead of following the decisions of any single, powerful authority, members of the community run the organization through an autonomous decision-making system.

These members share the costs of communication and management needed for making decisions, and the profits or benefits generated are transparently distributed based on each person’s level of contribution or activity within the organization. Most importantly, they create conditions where (crypto)currency can be rationally circulated within the new network—stabilizing prices not according to traditional capitalist supply-and-demand logic, but through collectively agreed-upon standards. Sometimes, they raise funds for shared goals—such as establishing a stable foundation for artistic creation or redistributing virtual/physical land.

Like the artist, Eunsol Lee’s friends, who are themselves actively engaged in creative practices, are currently envisioning a DAO by employing “friend” characters who occupy parallel-world spaces alongside Kimberly. They aim to create and sustain creator-centered environments and to expand the world of artistic work, raising funds for this purpose through NFT issuance and sales of their artworks.

Of course, Web 3.0 does not always offer an optimistic vision. Capitalist logic can intrude at any moment, and the construction of organizations that claim to escape the gravitational pull of neoliberalism—no matter how earnestly attempted in virtual space—may ultimately prove illusory.

Nevertheless, Eunsol Lee places art—defined by its uselessness and lack of exchange value—at the horizon of that faint dream. In Midnight Sun Daze, the metaphor of art is concentrated in Kimberly’s strategy, shrouded in mysticism and magic. The magical circles and occult imagery that appear in the video are mere metaphors for art itself. The ominous forms of “demons” or “witches” serve as allegories for the anarchic vision of Web 3.0.

The ethics shared by Kimberly and her friends is guided only by the possibility of distribution without exclusive ownership, and dissemination without censorship. No other rite, subject, or domain is privileged.

Finally, there is one last narrative device in Midnight Sun Daze that propels Kimberly on her tireless journey. The backdrop—a world of “midnight sun”—is an atmospheric phenomenon observed in the far northern regions of the Earth, where the sun does not set for extended periods. Meanwhile, another natural phenomenon found in the same regions is the aurora. However, auroras are not easily visible in summer, when the midnight sun occurs. Therefore, a journey to “find the aurora under the midnight sun” is inherently uncertain, and Kimberly’s journey is bound to be arduous.

Nevertheless, the cephalopod of the midnight sun—Kimberly—presses on with her friends, shoulder to shoulder, in search of the aurora. Is it a coincidence that the word “aurora” shares etymological roots with “aura”? The aurora, rejecting exchange value in this world, guards a new artistic value in that other reality. Beyond the transparent screen, it flickers—at times—iridescently.




¹ Excerpt from the artist’s bio in the solo exhibition 《KIMBERLY EXTRACT》 (2021, SEMA Storage).
² Junho Choi, “Head of Paralyzed Patient to Be Transplanted onto Brain-Dead Body,” JoongAng Ilbo, Economy section

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