Kira Kim, The Last leaf #02_Like you wanted me / The Red Wheel_You Belong to Me, 2015, Video Installation ©MMCA

From Standard to Division, Kira Kim has actively opposed elements of power and authority by critically revealing internal issues of contemporary Korean society. At the same time, however, he works with a prestigious gallery with a stellar collection of famous artists, known for its excellent marketing and sales. These two facts seem to contradict one another, but the situation actually suits Kim perfectly, invoking contemporary art’s tendency to subvert the visual system and raise the alarm to the cognitive worldview. Kim’s works have never left the realm of “contemporary” art as a modifier of the “uncomfortable.” Furthermore, he has never veered from his determined course to pursue new aesthetic languages while touching upon various taboos. Of course, in some ways, his anti-authoritarian works may actually serve to confirm and reinforce the establishment; given that all forms of resistance are inevitably generated by the system of power, they cannot completely erode that system. Nonetheless, once an artist has captured and collected all of the items and issues that we consume, from hamburgers to Slavoj Zizek (b. 1949), they become specimens for examination, like insects soaked in formaldehyde and stuck with pins. In this context, his works have great significance within contemporary Korean society.

Kim maintains that prosperity without harmony and co-existence is violence. Furthermore, he emphasizes that the ideas and concepts that permeate Korean society actually control our lives, like the steam that drives the pistons of an engine. After the early experimental works of his early career, which derived exuberance from his youthful magnanimity, he opened fire on the public, focusing on the minority that we conceal inside ourselves. His remarkable first solo exhibition was entitled Standard, a word that has deep implications for defining contemporary Korean society. For example, every product of a privately owned factory must meet certain “standards” that are defined and managed by the state. These industrial standards serve as a certificate of authenticity that is necessary for the distribution of goods as commodities. Of course, the system of “standardization” and “modernization” that now operates as the state power can also be applied to culture and people. The same system of “standards” provides the impetus for consolidation that allows every Korean to condense the complex lives of historical icons like Shin Saimdang (1504-1551) or King Sejong (r. 1418-1450) into a single unambiguous figure. Naturally, and inevitably, the industrial standards that provide a model for adequacy and restriction are now being applied to members of the society. The application of such standards to individuals and to culture casts various entities within the society as the “Other,” effectively castrating the differences that distinguish individuals. After all, the oppression and violence of of standardization is a self-replicating system that transforms subjects into beings that desire standardization. Kira Kim seeks to expose these beings by laying bare the desire for differentiation and the identity of those that promote such differentiation.

Kim’s works reveal how the grounds for standards are based on and determined by power, so that their principles do not result in integration, but in the production of others. Standards may be used to justify a policy of separation and segregation, no different from the case of patients afflicted with leprosy who were outcast on Sorok Island. Indeed, just as colonialists once justified their oppression with “rational” arguments related to sanitation and development, people with disabilities such as Down’s syndrome and autism are now differentiated by their “non-rational” behaviors. In one of Kim’s works, a video of a disabled person dancing is played at high speed, for a humorous affect.

But then, who wouldn’t look funny doing a fast-forwarded dance? Recalling the bow-legged gait of Charlie Chaplin, jaunting back and forth with his cane, viewers are forced to interpret the relationship between the disabled and humor. In Kim’s series ‘Wedding,’ he takes wedding photos of disabled couples in expensive designer clothes, revealing the inherent relationship between social discrimination and capitalist desires. The people in the photos get a taste of the life of luxury, wearing designer suits and wedding dresses and being photographed like models. For many people, wedding photographs are a normal part of life, but for the subjects of Kim’s photos, they are the realization of an impossible dream. What is the true nature of this unfamiliarity? Too often, we distinguish between disabled people and non-disabled people in terms of abnormal and normal, causing abnormality to be ghettoized. These strategies make people feel helpless, with consequences that are much more horrible than we think.

Ideas and concepts that are utterly devoid of substance can still be the source of true pain for members of society. After years of giving birth and raising children, an ajumma (i.e., middle-aged Korean woman) has inevitably gained weight and lost the desirable physique of her youth; she is now pressured to lose weight in order to be accepted again as a “legitimate” member of society. At one time, a woman’s fat was viewed as the pride of the Mother Goddess, but today, it only represents the laziness and gluttony of capitalism. Only through these unrealistic efforts to overcome involuntary physical responses are ajummas are able to secure a place within reality.

In other works, Kim directs the viewers to see the world through the lens of a camera. One video consists of a point-of-view shot of a person climbing to the roof of a high-rise building, gasping for breath; then, the camera is thrown from the building, forcing the viewers into the perspective of someone committing suicide. Watching this video, many Koreans find their eyes welling up with tears at the crucial moment, as they perhaps connect the video to the aftermath of the I.M.F. crisis of 1997. Tellingly, there is now a popular pun that “I.M.F.” stands for “I am F,” referring to a failing grade at school. The subject in the video is never shown, but the heavy breathing sounds like a man, making people think of a father, who is usually the breadwinner of a family. By sharing the final moments of a person who chose suicide, the audience is forced to feel that they too are so-called “losers” of the society. Putting viewers in such a position is a very clear statement by the artist.

Unlike many prominent Korean artists, Kira Kim did not study art at a university in central Seoul, but he went on to attend Goldsmiths at the University of London, which was also the school of many of the YBAs (Young British Artists) attended. Thus, while in Korea, where there is a clear hierarchy of universities, Kim was somewhat in the margins, but he then moved squarely to the center. Although more and more Korean students are studying in Western countries, it is still relatively rare. In the past, the system for nurturing young minds was overseen by the state, with the goal of cultivating talented people, but today it is part of the desire system of the parents seeking to maintain or advance their own and their children’s social class within the capitalist system. But without question, in Korea, class differences are produced by education. Hence, studying in a Western society that emphasizes the public interest of education may have made Kim more aware of the vulgarity of the capitalistic desires he encountered upon returning to Korea. Thus, it is only natural that his works, which harshly resisted discrimination and prejudice, focused on delving into the system of desire.

Addressing capitalism, he created a series of linguistic works that compare advertisements and the propaganda of political instigation, two aspects of modernization. For example, Coca Killer, which invokes Pop Art and junk food, not only criticizes Korean capitalism, but also serves as a metaphor of Korea’s political situation as generated by Japanese colonialism, the U.S. occupation, and the insurgence of Western capitalism. Another work entitled We are the One reminds every Korean person of the 1988 Seoul Olympics, while also symbolizing the fabrication of “cosmopolitanism” that Koreans have eagerly adopted. Many viewers know Kim best for his contemporary still-life paintings, recalling the tradition of Dutch still-life paintings. Kim’s works have a distinctive “kitsch” sensibility, with their bright and brilliant surfaces inviting more detailed examination. The canvasses are overflowing with different objects, many of which—such as a dirty cup of leftover cola, surrounded by flies and grasshoppers—are modern examples of memento mori, the artistic equivalent of the ancient practice of slaves shouting “Remember death!” while following a general home from a victorious campaign.

The imagery of excess is maximized in Kim’s two series ‘Security Garden as Paranoia’ and ‘Super Monster’. Viewers encounter chosen or collected imagery, as they are forced to consider the inconsistency of objects placed on the shelves of a gallery, as well as the absurdity of objects themed as a “super monster.” Eastern objects collected by Westerners are like words removed from context, which can only be combined as signs. Even so, they come to embody the East, as best exemplified in Dada. As such, the concept of the East or the Orient is eventually symbolized by matters and objects. Even when the objects are placed in a private space, they inherently assume the perspective of Imperialist museums.

In his recent The Last Leaf, Kim transcended the mere consumption of images of the division of the two Koreas, based on “glocalism.” Here, the periphery inside us is symbolized by hovering desires and the internalized images of the others, those with only a voice, but without true substance. Investigating the mechanisms and operations of capitalist society has led Kim to an understanding of the unique phenomena of Korean society as an unlimited orbit of consumption, exploitation, passion, and cynicism. The works of Kira Kim, as the master craftsman of capitalism, reveal the dichotomy of daily life in contemporary Korean society: spectacular yet vacant, modest yet powerful.

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