WONJEONG DEPARTMENT STORE explores desire for fantastical images and the ways these images connect the body to the world, primarily through media installations and performance. Drawing fleeting and unstable fantasies into the body and onto the screen, the artist experiments with bodily sensations experienced both online and offline.
 
WONJEONG DEPARTMENT STORE began as a brand created by artist Lee Wonjeong to offer performances to audiences in the form of a service. Through this brand, the artist produces performance-based videos and media installations, pursuing modes of practice that can be articulated within contemporary media and technological environments.
 
WONJEONG DEPARTMENT STORE explores the body and mind positioned between the boundaries of the digital and the offline through a range of sensory media. Rather than viewing images in the digital realm and bodies in physical space as oppositional, the artist understands them as interconnected, bringing the desires and fantasies contained within the digital self into close contact with reality and the flesh.