Installation view ©MMCA

The National Museum of Modern and Contemporary Art will present the exhibition 《Made in Popland》 starting Friday, November 12. Featuring around 150 works by 42 artists from Korea, China, and Japan—three countries representing the core of Asian pop art—the exhibition explores how contemporary art in East Asia since the late 1980s has engaged with imagery drawn from mass media and popular culture. This exhibition offers a valuable opportunity to reconsider the meaning and significance of pop art in our time.

The basis of pop art, from Andy Warhol's work in 50s and 60s to British pop art and Jeff Koon's Neo Pop, involves recontextulizing the images of mass media, popular culture and mass consuming society by borrowing, appropriating and reproducing. Therefore, pop art is a very realistic trend of art that is based on solid reality.


Installation view ©MMCA

While the works in this exhibition follow the basic method of pop art, many of them demonstrate multiple levels of difference from the common notion of 'pop art' in terms of form and content. They shed light on the political, economic and cultural reality of the society in which they are produced and contain various codes that reflect such society. Although the works deviate from the previous definition of pop art, they are clearly products of this very time in which we live.

This exhibition intends to focus on the pieces produced in the three countries in the 1980s and thereafter and pays attention to the content of the pieces rather than their images. That is a departure from the way people used to view pop art. This exhibition is divided into four sections as follows under the theme of the masses.

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