Serin Oh, The birds trashed their heads to fly (still image), 2016-2018, Single-channel video, 10min 35sec. © Serin Oh

More than a decade has passed since various forms of new media using video emerged at the center of contemporary art alongside technological development. Since the appearance of a new medium always accompanies new attempts, video art takes on a visual grammar different from cinema as it is generally understood.

Therefore, from the perspective of general viewers, video art based on a single channel may feel unfamiliar and uncomfortable. However, since this unfamiliarity is a path that moves beyond the ordinary and pursues the new, it is also the viewer’s role to endure and face that discomfort. To acknowledge unfamiliarity from the beginning and try to enjoy the discomfort.

Having majored in painting and metal craft, Serin Oh has collected street accessories over the past several years and made one-of-a-kind rings and brooches. Consumed as artworks within capitalist systems such as museums, department stores, and fashion magazines, these ornaments satirized a reality in which imitation and reproduction are rampant.

In search of the starting point of this ironic landscape, the artist headed toward one end that supports the world’s splendor: China and Vietnam, where cheap accessories are made. To the people she meets there, the artist poses the question, “What is real?” and seeks answers.

“Zhejiang Province in China and Dong Van in Vietnam, where the cheapest accessories in the world are churned out. Here, countless hands move without rest. For a momentary sparkle that will fade in about two months.

Through the fierce and beautiful process by which cheap accessories are produced, and through ‘President Nam,’ who makes 3-dollar rings, we look into the intimate desires of our lives.

How does a world adorned with splendor operate?” - Serin Oh Artist’s Note

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