Installation view of 《Fruity Fruit》 © Seoul ASEAN Hall

To commemorate the opening of Seoul ASEAN Hall, the exhibition 《Fruity Fruit》(Seoul ASEAN Hall, 2025) is being held. Seoul ASEAN Hall is a new multipurpose exhibition space established at the Korea Press Center to introduce the unique cultures of the ten Southeast Asian countries and promote cooperation among nations.

Installation view of 《Fruity Fruit》 © Seoul ASEAN Hall

I visited the exhibition thinking only of the word “fruit,” but inside, the everyday lives and cultures of Southeast Asia unfolded richly through tools, tableware, and craft objects related to fruit. In particular, the silver craft objects, made through intricate processes, drew attention.

Installation view of 《Fruity Fruit》 © Seoul ASEAN Hall

Just as small and ordinary things in everyday life sometimes exert the greatest power, familiar objects that we pass by casually can gather together to become important scenes that reveal a country’s way of life and emotional sensibility.

The vitality and diverse colors contained in tropical fruits brought new energy to urban life that has become somewhat dull. Rather than simply arranging fruits, this exhibition conveys the climate and everyday sensibility of Southeast Asia, as well as the liveliness of its culture. Through it, why not take a moment to refresh your everyday life?

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