Installation view of 《Artience Park》 © Seongnam Arts Center

Seongnam Cultural Foundation (CEO: Jeongrim Seo) presents the special summer vacation exhibition 《The Strange Scientist Met at the Museum》 from Friday, July 7 to Sunday, September 10 at the Seongnam Cube Art Museum’s special exhibition hall.

Co-organized by Seongnam Cultural Foundation and Art Public Co., Ltd., this exhibition is an experiential media art exhibition under the theme “Scientific Principles Encountered in Art,” allowing visitors to experience science that inspires art and art that helps understand science.

Composed of a total of seven sections, the exhibition presents a variety of works that stimulate imagination by combining artistic expression with scientific principles, ranging from analog to digital media such as kinetic art, interactive works, VR, sound drawing, and media art. Going beyond flat media art realized only through video, the exhibition offers a unique experience by allowing visitors to see, hear, feel, and actively participate.

Participating artists include Jeongkeun Lee, Jongwoon Choi, Sungseok Ahn, and Minseo Jo, who are actively working in media art and installation, as well as the Media Art Research Institute of Seokyeong University.

In the first section, visitors can encounter Jeongkeun Lee’s kinetic art under the theme “Becoming Strong and Running Away.” Utilizing the power of gears, the work expresses the cycle of nature and the rhythm of life, while simultaneously showing the coexistence of nature and artificial objects through contrasting mechanical movement.

In the section “Phenomenon of Form,” featuring Jongwoon Choi, interactive elements and the principle of light refraction are employed. Works made from empty glass bottles reflect light according to the movement of the viewer, creating an experience as if one has entered outer space.


Installation view of 《Artience Park》 © Seongnam Arts Center

In the third section, participated in by the Media Art Research Institute of Seokyeong University, a zoetrope utilizing the afterimage effect of the retina is presented under the theme “What Turns and Returns,” making images appear to move. Through the illusion created by rapid movement, visitors can observe the cycle of water and the life of dinosaurs.

Artist Sungseok Ahn invites viewers into a submerged future world through the work “Undefined Justice,” which utilizes the metaverse and simulators. By presenting events in virtual reality through a simulator screen as if they were real, the work offers a unique experience where visual stimuli are transformed into bodily sensations.

Artist Minseo Jo presents participatory works that viewers can enjoy like play, utilizing the principles of sound and light. In the fifth section, “Pongdang Love” expresses the unique wavelengths of sound as if emotions of love are spreading outward. Visitors can draw the colors and patterns they perceive from the rhythm and waves of music heard through headphones and attach their drawings to the exhibition wall. In the sixth section, “You and Me Ping Pong,” conventional sports rules are broken by installing a three-sided table tennis table of varying heights, allowing visitors to create new rules of play using the principles of action and reaction.

In the final section, Hong Sungdae’s work “How Far Can We Go?” unfolds across a 16-meter media wall, combining unknown outer space and the deep sea into a world of infinite imagination. By exploring diverse terrains and ecosystems in space and studying virtual life forms, viewers can simultaneously experience the mystery of the universe and the vitality of an aquarium.

Tickets can be purchased via Naver reservation or on-site. Admission fees are 15,000 KRW for adults, 12,000 KRW for teenagers, and 10,000 KRW for children, with free entry for infants under 36 months. Viewing hours are from 10 AM to 6 PM, and the exhibition is closed on Mondays and public holidays.

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