Chan Sook Choi graduated with a Bachelor of Fine Arts (BFA) from Chugye University for the Arts. She pursued Master of Fine Arts (MFA) in Art and Media and Vordiplom/Diplom in Visual Communication at the University der Künste in Berlin, where she also completed the Meisterschüler program. She is currently active in both Korea and Germany.
Hyundai Motor Group is taking steps to discover and
support the creative activities of next-generation media artists. On the 19th,
Hyundai Motor Group announced that it held the award ceremony for the ‘3rd VH
Award’ at the Mabuk Campus of the Hyundai Motor Group Human Resources
Development Center in Yongin, Gyeonggi Province.
The VH Award is a media art competition designed to
discover emerging Korean artists and support their creative activities. The
selected works will be exhibited at the Vision Hall Media Wall located at the
Mabuk Campus of Hyundai Motor Group’s Human Resources Development Center.
Vision Hall is a media art gallery visited by 40,000 Hyundai Motor Group
employees and external visitors annually. It serves as a platform for visitors
to share creative ideas and communicate Hyundai Motor Group's management
philosophy and vision through cultural and artistic works.
At the award ceremony, three finalists—Seo Dongju, Chan
Sook Choi, and Cho Younggak—were recognized, with Seo Dongju’s work, A
Thousand Horizons, winning the Grand Prix. This artwork metaphorically
portrays the image of horizons through the repetitive action of flipping
through the pages of a paper book, capturing the resulting sounds and visuals.
By using motion graphics and high-resolution digital filming techniques, Seo
explores the contemplative, performative, and communicative dimensions of the
traditional medium of paper books.
The 3rd VH Award was judged by esteemed figures from
the global media art field, including Martin Honzik, Senior Director of the Ars
Electronica Festival in Austria; Bernhard Serexhe, a renowned media art
curator; and curator Choi Dooeun. Their participation ensured fairness and
expertise in the judging process.
Hyundai Motor Group awarded Seo Dongju a Grand Prix
prize of 30 million KRW. Additionally, the three finalists received the
opportunity to showcase their works at Vision Hall for approximately one year
starting in March, as well as at the world-renowned ‘Ars Electronica Festival’
in Linz, Austria, in September.
To further support the creative freedom of the
selected artists, Hyundai Motor Group provided each of them with a production
grant of 30 million KRW in advance. The artists also received three weeks of
mentoring and educational support at the Ars Electronica Center, one of the
world’s leading media art institutions.
Jo Wonhong, Executive Vice President and Head of
Hyundai Motor Company’s Customer Experience Division, delivered a
congratulatory message, stating, “The winning works of this year’s VH Award not
only achieved technical perfection but also raised social, environmental, and
philosophical questions relevant to the future of humanity. We will continue to
support the VH Award and Vision Hall as platforms for next-generation media
artists to explore and express their experimental senses.”
Now in its third edition, the VH Award has grown
into a significant platform for emerging media artists, offering them
opportunities to exhibit their works both domestically and internationally. The
award also provides mentorship programs at world-class media art institutions,
establishing itself as a gateway for rising talents in the media art field.
The VH Award is recognized as a prime example of
Hyundai Motor Group’s corporate cultural and artistic sponsorship, embodying
its management philosophy and vision of creating a new future and contributing
to human society through creative thinking and continuous challenges.
