Choi Jeonghwa, Forest, 2018 © Choi Jeonghwa

The Seongbuk Museum of Art will present artist Choi Jeonghwa’s ‘Forest’ project for one year beginning Tuesday, April 10, 2018, following the creation of the ‘Street Gallery’ space in the Ssangdari district of Seongbuk-dong.
 
Seongbuk-dong, where history, culture, and art coexist, has long been a place where numerous artists gathered, lived, and exchanged ideas. In particular, the village naturally formed along the waterway of Seongbukcheon (present-day Seongbuk-ro), extending from Samseongyo Bridge, contains cultural landmarks at every step — including Kansong Art Museum, Choi Sunu House, Suyunsanbang, and Simujang — where one can sense the history and lives of the past.
 
In the Ssangdari district, the geographical and cultural center of Seongbuk-dong, a new complex cultural space called ‘Street Gallery’ was established earlier this year. Intended to become both a representative base of Seongbuk-dong — where history and culture coexist — and a community space for residents, the site was directly designed by architect Cho Sung-ryong, reflecting the topographical and architectural characteristics of the neighborhood.

The old stone retaining walls forming the space, the traces of former waterways remaining along the path, and even the marks of shops and houses that have occupied the area for decades — landscapes unfolding while preserving the spatial and geographical traces of the past create Seongbuk-dong’s unique scenery upon a continuity of time and space and function as the Street Gallery. Choi Jeonghwa is the first artist to communicate with this space.
 
Installation artist Choi Jeonghwa has realized visual artworks using elements discovered in our ordinary daily life and scenery. As both an artist and a resident who actually lived near the Ssangdari district of Seongbuk-dong for about thirteen years, he understands the changes of the area and its context, and thus became the first exhibiting artist commemorating the creation and opening of the Street Gallery.
 
In this exhibition 《Forest》, the artist presents an installation composed of plastic baskets stacked like towers. Within the artificiality of synthetic materials represented by plastic, he visually expresses the fundamental principles and beauty of nature through his distinctive formative aesthetics and reversal of perspective.

The basket towers, stacked from a minimum of 3 meters to a maximum of 9 meters in height, resemble a gigantic form of nature — an artificial forest unfolding in the middle of the city — ultimately demonstrating the artist’s philosophy of dissolving the boundaries between everyday life and art, nature and the artificial.

The artist also seeks to contain the ordinary daily lives of Seongbuk-dong residents within a round microcosmic world so they may coexist as one. The inexpensive plastic baskets he deliberately selected symbolically reveal the beauty and value hidden within our humble everyday objects and daily life.
 
Meanwhile, along with this opening commemorative exhibition, works from the ‘Resident Participation Public Art Project’ created by Choi Jeonghwa together with Seongbuk-dong residents will be installed in brick exhibition spaces throughout the Street Gallery. During the past month of March, approximately 200 participants from groups of various ages and characteristics — including Seongbuk Elementary School, Hongik University Middle School Attached to the College of Education, Deoksu Church Evergreen Academy, and the Seongbuk-2-dong Senior Center — took part in the project.

Each group produced works in which brightly colored plastic cups, bowls, and small beads were strung together with wire, similar to the artist’s representative work 〈Alchemy〉. Through this continuing resident participation project, the Street Gallery aims to form its identity and meaning as a public cultural art space created and shared by both artists and residents of Seongbuk-gu.
 
The ‘artificial forest’ project created by the artist will ultimately conclude when a ‘natural forest’ is formed. A natural forest here includes both ecological natural space and spaces formed naturally. During the project, we hope to gather diverse thoughts and opinions from residents and visitors about this space and, based on them, gradually establish it as a more friendly and harmonious environment.
 
Through this opening commemorative resident participation project, the Seongbuk Museum of Art seeks to reflect upon the meaning of ‘publicness’ and ‘communication’ that the Street Gallery should embody as an open museum shared and enjoyed by both artists and residents. Furthermore, by capturing the process of a new and unfamiliar space becoming a familiar one, the museum aims to reconsider the value of public art created together by artist and audience, and ultimately to build a shared platform through exchange and harmony.

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