Poster image of 《DNA of Coreanity》 © Wooyang Art Museum

Depending on a country's history and the culture formed within it, people pursue diverse values. In a time of accelerating globalization, seeking to understand the civilizations formed through regional and ethnic identities through the lens of "culture" constitutes a proactive form of "exchange."

Iran, a Persian descendant and a major Middle Eastern nation, has maintained a friendly relationship since the establishment of diplomatic ties between South Korea and Iran in 1962, with the image of the two countries being represented by the symbols "Tehran-ro" in Seoul and "Seoul-ro" in Iran. Recently, with the conclusion of the Iranian nuclear deal (2015) and the easing of economic sanctions against Iran, exchanges with Iran have been accelerating around the world. 

In response, the Wooyang Museum of Art successfully held an exhibition in Tehran, the capital of Iran, from September 27 to October 2 as part of the "2016 Korea-Iran Cultural Harmony in Tehran" event, a cultural mission to promote exchanges between South Korea and Iran, and to commemorate the upcoming "2017 Korea-Iran Year of Cultural Exchange." 

This exhibition, which was unable to be shown in Iran due to space limitations, will be presented in the form of a return exhibition, with adjustments made to fit the museum's space.

The title of this exhibition, "Coreanity," is a neologism that refers to the homogeneity of everyday tastes in Korean life, signifying the "cultural paradigm" of Koreans. Inspired by the work of change management expert Koo Bon-hyung, the exhibition seeks to demonstrate that understanding Korean distinctiveness begins with identifying the cultural consensus formed within Korean contemporary art. 

Artists sharpen their tactile awareness of the objects and people around them, observe, explore, and visualize them. Consequently, the resulting artwork can be considered a representation of the times. 

Therefore, examining an artist's work means examining the unique expression of their insight into life. Through the aesthetic sensibilities of contemporary artists, we can gain a metaphorical and narrative understanding of how Korea's traditional aesthetics have evolved and evolved during its modernization.

This exhibition presents works by artists born between 1910 and 1970, spanning the 1980s and 2000s. The exhibition is largely divided into two parts. 

First, established artists Kwon Ki-soo, Kim Seon-du, Lim Hyun-rak, Lee Lee-nam, Hong Ji-yoon, and Koo Bohnchang offer contemporary interpretations of Korean history, actively incorporating their personal lives and struggles as contemporary individuals into their works. 

Their experimental expressions reflect the affluent times they embrace, employing a variety of media, including photography, video, PET, digital prints, and balloons. Next, the exhibition features works by leading veteran artists Nam Kwan, Han Mook, Lee Se-deuk, and Kim Bong-tae, who were active during the transitional period of modern Korean art following the Korean War. 

Furthermore, the exhibition features works by Lee Seong-ja, Bang Hye-ja, and Choi Wook-kyung, the first female artists of their generation. Their works explore multifaceted explorations of traditional Korean colors, including the five cardinal colors, primitive and local hues, Taoist philosophy, and the adoption and transformation of Western modernist abstract art.

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