Exhibitions
《I want to buy unseen eyes》, 2024.07.10 – 2024.08.24, MASSIMODECARLO Hong Kong
July 08, 2024
Valentina Buzzi | Curator, Writer
Installation view ©MASSIMODECARLO
“Societies
have always been shaped more by the nature of the media by which they
communicate than by the content of the communication.” – Marshall McLuhan
In
the infamous movie A Clockwork Orange by Stanley Kubrick, one of the most
iconic scenes depicts Alex, the protagonist afflicted by an insatiable thirst
for “ultra-violence”, undergoing the “Ludovico technique,” a form of aversion
therapy in which his eyes are forcibly pried open as he is obligated to watch a
series of graphically violent, and disturbing footage.
Hejum
Bä ’s first solo exhibition at MASSIMODECARLO Hong Kong bears a provocative
title – a nod to the viral Korean internet meme – I want to buy unseen eyes –
referencing the constant stream and influx of content we consume in the digital
age, whether we intend it or not. These thoughts, feelings, and emotions are
laid down on canvas as a response to the artist’s perceptiveness.
Hejum’s
paintings are not mere random arrangements of lines and colour fields. Rather,
they represent a meticulous dissection and abstraction of the peculiarities of
our contemporary experiences. Living in Seoul, and working in Gangnam district,
also known as the financial heart of the city, Hejum Bä looks and listens at
what surrounds her. To the artist, the seeming schizophrenia of modern life is
neither foreign nor bizzare, but rather a familiar muse.
Hejum
Bä, A Bitcoiner's Hope, 2024, oil on canvas, 162.2 × 193.9 ×
5 cm ©MASSIMODECARLO
In
A Bitcoiner’s Hope (2024), complementary fields of colour
are circumscribed by specific linework patterns that mimic chart visualisations
used in banking apps. In this work, Bä explores the impact of Bitcoin in South
Korea, where the trend saw countless people investing their savings in
cryptocurrencies.
The
use of line-work as a key aesthetic theme in Bä ’s oeuvre derives from the
observation of unlocking patterns in smartphones. In Heavy Swipe to
Unlock (2024), two thick green lines mimic the path our fingers
instinctively follow through habits ingrained by modern technology. The term
“heavy” not only suggests the physicality of the gesture, but also evokes a
pivotal feeling that Bä impute to her paintings: as our digital lives
prioritize fleetingness, we need weight and heaviness as a grounding counterpart.
The
idea of rendering her work as a painterly anchor against the hustle of our life
opens another key concept in Hejum Bä ’s research, “sheer optimism.”
Understanding optimism in contrast to positivity, the artist aims to use the
former as a mental foundation to build, where the latter is often enforced as a
needed attitude in modern capitalism.
In
the painting An Affirmation (2024), Bä reflects on the
recent psychological trend in using words of positive affirmation to motivate
ourselves to remain producitve and healthy despite the hardships we face daily.
Sheer Optimism (2024) and An Uplifting Painting
(2024) both embody this exploration of anchoring and presenting a strong and
deep feeling of hopefulness. The reverse drops of the second artwork create an
uplifting pattern, as the artist presents the painting upside-down.
At
large, Hejum Bä ’s exhibition at MASSIMODECARLO Hong Kong is a two-fold
exploration of modern life: it offers an objective, nonjudgemental commentary
on our current condition. From her studio in Gangnam, Bä observes and
investigates, often emphasizing what she sees; as in the end, “we are all
trying to get by,” one overstimulation after the other.
It
is in virtue of this understanding, that a second layer of reading on Bä ’s
work emerges: her paintings become a welcoming escapism, where abstraction
serves as a tool for empathy, lines connect us to our present, and colour
patterns move us beyond it. Only the titles, with their witty captions, reveal
the inherent duality present in her work.
–
Valentina Buzzi, writer and curator