Chanel and Frieze present the third season of the Now & Next video series, an initiative that brings together distinguished established artists and rising talents in Korea. Sponsored by Chanel and produced by Frieze, this series serves as a platform to showcase intergenerational artistic dialogue, highlighting contemporary Korean art’s dynamic landscape.

Chanel Korea X FRIEZE “Now & Next” Artists: Kim Ah-young, Kim Min-jung, and Park Young-sook, Im Youngzoo, Kim Sung-yoon, Yang Jung-wook © Maeil Ilbo

The Now & Next video series features three artist pairings: established artists Kim Ah-young, Kim Min-jung, and Park Young-sook, alongside emerging artists Im Youngzoo, Kim Sung-yoon, and Yang Jung-wook. Through these pairings, the artists engage in conversations about time, connectivity, their relationship with Seoul, and the influence of a rapidly changing world on their creative practice.

By continuing to support this series, Chanel celebrates Korea’s unique cultural heritage and its vibrant art scene. This initiative aligns with the house’s century-long tradition of fostering global art and culture, bridging present achievements with future aspirations. It reflects the vision of founder Gabrielle Chanel, who famously stated, "Be part of what happens next."

As one of the world’s leading art institutions, Frieze made its debut in the Asian market with the successful launch of Frieze Seoul in 2022. Now in its third edition, Frieze Seoul 2024 will take place from September 4 to 7, featuring over 110 international galleries. Chanel has been a committed partner of Frieze since 2022, reinforcing its dedication to the arts and cultural dialogue worldwide.

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