Installation view of 《spam and scam》 © Gallery SP

Gallery SP presents the group exhibition 《spam and scam》 from September 11 to October 11. The exhibition begins with a meditation on the deluge of infinite images that surround us. The gaze once aligned to the horizontal horizon has long since collapsed, replaced instead by vertical perspectives: satellite and drone photographs, images endlessly refreshed in our feeds.

Such images, in their boundless quantity, induce a state of numbness, to the point that even the very ground beneath our feet becomes suspect. We live in a groundless society, in perpetual freefall—yet without even perceiving the sensation of that motion. Perhaps this endless drifting is not imposed upon us, but rather a voluntary choice, one that feels, paradoxically, like the safest state of all.

《spam and scam》 brings together four artists—Jamyoung Koo, Seulki Ki, Soyoon Bang, and atelierJAK—who reconsider the rapidly shifting structure of contemporary images, and the perceptual systems that emerge from them.

Installation view of 《spam and scam》 © Gallery SP

The participating artists each employ their own strategies of fiction. This fictional quality operates between manifestation and manipulation—sometimes seducing belief, sometimes rendering visible the hidden structures beneath it. Jamyoung Koo, for instance, translates the latent software control embedded in everyday appliances such as boilers and air conditioners into sculptural form, exposing the programmed life and the sensory erosion that accompanies it.

Seulki Ki dismantles fixed ways of thinking about image and perception through the intervention of photographic devices and the reflective structure of mirrors, turning both the act of seeing and the seen object itself into sites of subversion. While these two artists intervene in the concealed order of devices to reveal the workings of belief and cognition, the other two drift between truth and falsehood, experimenting with the points at which fiction occupies the senses.

Soyoon Bang traverses between the virtual and the actual, translating digital modeling into painting, making images without substance appear real, thereby unsettling perceptual structures. atelierJAK focuses on the gap between visible reality and the unseen-yet-presumed real, developing fictional narratives from which words, sentences, and scenes are drawn, and manifesting them in film, sculpture, and installation.

The fictional images dispersed throughout the exhibition space refuse to be captured from a single, unified point of view. They fall from ceiling to floor, colliding and forming irregular narratives. This fragmentation is not merely a visual staging device—it corresponds to the transformation of the way contemporary images operate.

In the past, images were organized horizontally according to linear perspective, structuring the relationship between observer and subject along a stable axis. Today’s images, however, function within a vertical regime of vision that drops from above. Within this system, we become both “the one who sees” and “the one who is seen,” doubled in our position.

If the horizon once provided fixed positionality and perceptual stability, the vertical image system now recalibrates our gaze, body, reactions, and emotions in real time, gradually transferring the power of the gaze away from the human and toward machines and other entities. The works in the exhibition invite viewers to experience the moment when the terrain of perception subtly twists—through the interplay of belief and suspicion—prompting a reconfiguration of the relationship between image, truth, and the senses.

Installation view of 《spam and scam》 © Gallery SP

The title ‘Spam and Scam’ borrows from an essay by Hito Steyerl, whose analogy likens today’s images to spam—unwanted—and to scam—deceptive. Images no longer guarantee truth; they exist within automated perceptual structures. Yet the exhibition does not seek to declare the end of the image or to take a purely pessimistic stance.

Rather, it asks how the relationship between the image-world and the human might be rethought, and how the future of sensing might be imagined. As seen, the four artists, through strategies of substitution, intervention, translation, and deferral, arrive at the task of recovering senses that are invisible or erased.

This is the texture of a world that technical images can no longer indicate nor guarantee. 《spam and scam》 proposes an attitude of sensing once again within the unceasing flow of cascading images—an unoutlined attempt to reweave the world through perception.

Curated & Written by Minyoung Kim (Curator of Gallery SP)

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