Sportizen and Salon de H team members responsible for the medal ceremony installations at the PyeongChang 2018 Olympic Winter Games © Sportizen

■ Unsung Heroes of the PyeongChang Olympics

Sportizen and Salon de H Oversee Medal Ceremony Designs
Korean-Inspired Motifs Earn Praise at Home and Abroad


The 2018 PyeongChang Winter Olympics came to a close on February 25, concluding 17 days of competition with the closing ceremony. As the host nation, South Korea won a total of 15 medals and finished seventh in the overall medal standings, bringing the Games to a successful conclusion.

As the first Winter Olympics held in South Korea, the Games attracted considerable attention across various aspects. While previous interest had largely focused on events in which South Korea traditionally excelled, such as short-track and speed skating, the national team also delivered impressive performances in curling, bobsleigh, and skeleton. Beyond the competitions, the venues, mascots, and Olympic Village provided a wealth of stories and attractions.

Among the most closely watched moments were the medal ceremonies. The Venue Ceremonies, held immediately after competitions, and the Victory Ceremonies at the Medals Plaza offered athletes moments of glory while giving sports fans opportunities to see different sides of their favorite competitors. Choi Min-jeong and Kim Boutin made a heart gesture together, while the South Korean women's short-track relay team delighted fans with an adorable celebration inspired by their relay event.

Behind these joyful and celebratory moments were countless unseen efforts. More than ten staff members were involved in maintaining and operating the podiums to ensure safe medal ceremonies while showcasing the distinctive beauty of Korean culture.

Son Ha-young, Director of Salon de H, who oversaw the overall design and management of the medal ceremony installations, expanded beyond the traditional role of an art curator. She ventured into a new field by commissioning an artist to design the Olympic podiums, seeking to introduce Korean aesthetics to the world through a major international sporting event.

Reflecting on the PyeongChang Olympics, Son explained, "I approached the medal ceremonies as a form of curating, believing that, much like an art exhibition, they communicate meaning through sculptural language. In keeping with the Olympic slogan, 'Passion. Connected.,' I wanted to create a presentation that people could relate to regardless of language barriers."

The podiums received praise for combining traditional Korean beauty with contemporary sophistication. Professor Kyungwoo Han of Seoul National University of Science and Technology participated as the artist responsible for their design. Son remarked, "When we first reviewed the drawings for the Olympic podiums, a wide range of creative ideas emerged. Unfortunately, some designs had to be eliminated to ensure the smooth operation of the medal ceremonies. I believed that the Korean motifs reflected in Professor Han's artistic practice would resonate with audiences around the world."

Beyond the podiums, various commemorative gifts presented to Olympic medalists also drew considerable attention. The plush Soohorang mascot wearing an eosahwa, a traditional floral ornament bestowed by the king during the Joseon Dynasty, became a sensation on social media after being presented at the Venue Ceremonies, even selling out due to its popularity.


Victory Ceremony commemorative gifts at the PyeongChang 2018 Olympic Winter Games © Sportizen

Particularly eye-catching were the commemorative plaques presented alongside the medals. Rather than conventional bouquets of flowers, these gifts incorporated both the natural landscape of PyeongChang and the beauty of Hangeul, the Korean alphabet. Viewed from the front, the plaques clearly displayed the Korean lettering for "PyeongChang 2018 Olympic Winter Games," while their side profiles evoked the mountain ranges of PyeongChang in Gangwon Province, earning widespread praise.

Lee So-rim, a team leader at the sports business group Sportizen who was responsible for designing the commemorative gifts, is a visual communication specialist with extensive experience in the sports marketing industry. Lee recalled, "A presentation unveiling the designs was held in late December last year.

The event was attended by International Olympic Committee (IOC) officials and members of the press, and I was delighted by the curiosity and positive reactions the designs received on-site. International visitors were particularly impressed by the different meanings revealed when viewing the objects from the front and the side. Rather than creating something beautiful but immediately understandable at first glance, I wanted to pursue a design that could be appreciated from multiple perspectives. It was rewarding to see that approach resonate with people."

Indeed, television broadcasts of the medal ceremonies showed considerable interest in the commemorative gifts among international athletes. Medalists alternated between examining their medals and the plaques, seemingly unable to take their eyes off them. "I was delighted when I saw those moments on television. At the same time, I remember feeling nervous that someone might accidentally drop one," Lee recalled.

The medal presentations for the men's and women's cross-country skiing events during the closing ceremony of the 2018 PyeongChang Winter Olympics marked the conclusion of all Olympic medal ceremonies. Although the ceremonies themselves received relatively little airtime, they were moments in which not even the slightest mistake could be tolerated.

Team members, including Do Geun-ho, Kim Seok-chan, Lee Chang-gyun, Hyun Jun-seok, Shin Eun-ho, and Lee Jong-moon, worked tirelessly through the nights over the 17-day event, helping to create some of the most memorable moments of the athletes' lives.

The successful hosting of the PyeongChang Olympics would not have been possible without the contributions of countless individuals. Among them were the unsung heroes who worked tirelessly day and night behind the podiums, quietly dedicating themselves to ensuring that everything ran smoothly.

Thanks to their efforts, the moving moments experienced atop the Olympic podiums could be shared from a small city in Gangwon Province with audiences watching in their homes around the world.

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