Commemorative photo for the 2017 MOU between Incheon Foundation for Arts and Culture and Hana TI © Incheon Foundation for Arts and Culture

Hana Financial TI, a company that has been actively contributing to arts and culture in Incheon through its corporate arts patronage initiatives, has finalized plans for this year’s exhibition program.

As in previous years, the company will provide production funding to two artists, whose completed large-scale media artworks will be installed at Hana Financial TI’s headquarters in Seo-gu, Incheon.

Artists Hyeran Kim and Bokyung Jun were selected for the 2020 program.


Stages of Cultural Partnership Collaboration between Hana TI and Incheon Foundation for Arts and Culture © Incheon Foundation for Arts and Culture

# Hana Financial TI’s Arts Patronage Program, Ongoing Since 2017

Three years ago, Hana Financial TI signed a partnership agreement with the Incheon Foundation for Arts and Culture to promote arts and culture in Incheon and expand opportunities for local residents to engage with cultural activities. Since then, the company has established itself as an active corporate patron of the arts in the region.

Following the completion and relocation of Hana Financial Group’s integrated data center in Cheongna International City, Incheon, the company has also undertaken a range of community-oriented initiatives, including the recently launched “Hana Financial Coding Camp,” an IT coding education program for elementary and middle school students organized in cooperation with Seo-gu, Incheon.

Through its agreement with the Incheon Foundation for Arts and Culture, Hana Financial TI has sought to establish a leading model for corporate social contribution in the arts and culture sector and to develop a mutually beneficial relationship between art and business through public-private partnership.

The company pledged to support the creation and exhibition of works by media artists using the media art gallery located within Hana Financial Group’s integrated data center, while jointly planning and operating programs designed to expand local residents’ access to arts and culture.

At the time, Park Sung Ho, CEO of Hana Financial TI, stated, “It is especially meaningful to support young artists in the field of media art, which has recently drawn attention through the convergence of art and technology, and to provide opportunities for exhibitions and viewing within the integrated data center, a symbol of Hana Financial Group’s IT infrastructure.”

He added that the company would continue its collaboration with the Incheon Foundation for Arts and Culture to encourage the creation of new media art through collaborations with IT technology and to develop diverse programs for engaging with local communities.


# 2020 Works Scheduled for Exhibition This Month

Hana Financial TI once again made a designated donation of KRW 16 million to the Incheon Foundation for Arts and Culture.

The funding will be divided equally between the two selected artists and used for the production of their works.

Each artist’s work will be exhibited for four months, with the first exhibition running from September to December this year and the second from January to April of the following year.

Hyeran Kim and Bokyung Jun were selected as this year’s participating artists.

Born in Seoul, Hyeran Kim graduated from the Department of Western Painting at Seoul National University and studied Computer Animation at the Utrecht School of the Arts in the Netherlands. She also completed a doctoral program in Art & Technology at the Graduate School of Media, Sogang University.

Having participated in the Incheon Art Platform pilot program and its 2010 residency program, Kim has developed an experimental practice spanning drawing, animation, and interactive video installation. Rather than relying on linear structures, she creates multiple layers of meaning through images, media, and open-ended working processes.

The work Kim is scheduled to present on the Hana Financial TI media wall this month is Strolling Surface.

The work is based on choreographic methods that generate movement from the form of a space and on a first-person perspective within an immersive environment. It takes the form of a media façade that visualizes various forms of numerical data—including spatial coordinates, images, and audio—as movement.

Automatism, a method of automatic drawing that follows the flow of human consciousness, resembles the movements of data that are randomly generated and transformed according to specific rules within a computer.

According to Kim, data serves as a useful material for artists of the digital age, capable of being processed according to their intentions and used for aesthetic expression. In this work, she experimented with the illusion of images constructed through classical perspective by using three progressively smaller LED digital displays.

Viewers are then encouraged to move along with the shifting viewpoint of the video, as if wandering through the space, discovering the movements and narratives of hidden living beings.

In the digital realm, information derived from different sensory media, such as vision and sound, can all be converted into numerical data and mapped onto other media for expression. In this sense, the computer is employed not simply as a tool for performing repetitive operations such as calculation, but as a creative medium capable of generating new forms of expression.

Bokyung Jun studied Painting and Printmaking at Ewha Womans University in 2002 and completed her doctoral studies in Painting at the same university in 2016. She also studied at Pratt Institute in New York and at Rhode Island School of Design, where she pursued studies related to digital media.

Her practice focuses on the relationships between art and non-art, history, and collected memories that have been relatively obscured by structures and institutions. She approaches these relationships through a process of “rewriting.”

To do so, Jun examines the transformations individuals undergo amid historical, political, and cultural upheavals, collecting their stories and translating them into the language of art.

In particular, through interviews with people situated within site-specific circumstances that might be regarded as “non-art,” she explores what constitutes “the aesthetic,” or what differentiates it from the non-aesthetic, using these encounters to question the relationship between art and non-art.

References