SINAP Awards Ceremony © SINDOH

Sindoh, an office solutions company led by CEO Woo Suk-hyung, announced on November 2 that it had held the second SINDOH Artist Support Program (SINAP), continuing its support for the artistic activities of young artists.

SINAP enhanced the credibility of its selection process through the participation of art critic Dong-Yeon Koh as the Korean juror and internationally renowned curator Hans Ulrich Obrist of Switzerland as the international juror. The program has established itself as a platform for discovering promising artists. 

The second SINAP began its selection process in August, and as in the inaugural edition, Hans Ulrich Obrist and Dong-Yeon Koh selected three artists: Jaebum Kim, Junebum Park, and Youngin Hong. All three artists, then in their thirties, were recognized for pursuing new artistic approaches and as talents aligned with SINAP’s mission of expanding the international presence of Korean art. 

The award ceremony was held at Sindoh’s headquarters on November 1, attended by the jurors and selected artists, who also met with Sindoh employees. The artists expressed admiration for the company’s cultural spaces and architecture designed to foster a creative working environment and promised to present strong new works the following year.

Sindoh, which had long operated cultural spaces within the company to encourage creativity among its employees, launched the SINDOH Artist Support Program, SINAP, the previous year to support the artistic activities of young artists. The initiative was intended to transform its in-house cultural space, which had hosted exhibitions by prominent Korean and international artists since opening in 1999, into a venue for supporting emerging artists.

Works by the artists selected for the inaugural SINAP were exhibited in Sindoh’s cultural space that year and received a positive response from employees. Yeesookyung, Inhwan Oh, and JEON Joonho–MOON Kyungwon also engaged with employees through exhibitions, artist talks, and special lectures on art. 

Lee Chul-woo, head of Sindoh’s Public Relations Office, said that Sindoh had been fostering employee creativity through the operation of its in-house cultural spaces, displaying artworks throughout corridors, meeting rooms, lounges, and other areas so that the workplace would feel like a gallery.

He added that SINAP had helped bring these cultural spaces closer to employees, and that Sindoh would continue to support promising artists capable of demonstrating the competitiveness of Korean art on the global stage while sharing their work with employees.

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