The co-curator of the largest exhibition of Korean contemporary art ever held in North America at the Philadelphia Museum of Art is Woo Hyunsoo, deputy director for collections, who has worked as a curator in the United States since 1996.

In an interview with Yonhap News on the 14th local time, Woo said that she had begun planning the exhibition in 2014.

Although the opening was delayed from its original schedule due to the COVID-19 pandemic, she explained that expectations within the American art world had only grown stronger.

She acknowledged that the popularity of Korean popular culture also appeared to have contributed to this atmosphere.

“We did not intend to capitalize on the success of popular culture such as K-pop, but it is true that the exhibition is opening at an exceptionally opportune moment,” Woo said. “Interest in Korean culture has grown tremendously as the films Parasite and Minari received Academy Awards and BTS and BLACKPINK gained widespread popularity.”

She also described the reaction of a museum staff member during the installation of Evanescent Landscape - Hwigyeong: Philadelphia, a work commissioned from the 43-year-old artist Juree Kim during preparations for the exhibition.

The work recreates houses from a redevelopment district in Hwigyeong-dong, Seoul, using unfired clay. Woo explained to an American staff member who showed interest in the piece that “the semi-basement homes occupied by the family in the film Parasite are located in buildings like these,” prompting even greater interest.


Juree Kim, Work and installation process of Evanescent Landscape - Hwigyeong: Philadelphia (2023) © Philadelphia Museum of Art

“It is true that, outside the specialist field, it is difficult to find people who are well acquainted with Korean art,” Woo said. “However, viewers from any cultural background can fully understand, interpret, and enjoy the works.”

Although the exhibition focuses on contemporary art that developed in Korea after 1989, she explained that the artists and works were selected so that contemporary viewers, regardless of nationality, could relate to them through their own personal experiences.

Woo particularly drew attention to the fact that the exhibition received funding from the Andy Warhol Foundation for the Visual Arts and The Pew Center for Arts & Heritage.

The two foundations, regarded as major funders in the American art world, support only exhibitions considered to be at the forefront of their time among the numerous exhibitions held across the United States.

“This demonstrates that the exhibition has been recognized as worthy of substantial support not merely as a project concerning the specific region of Korea, but for its broader relevance within the currents of contemporary art,” Woo explained.

“It is extremely rare for an exhibition of Korean contemporary art to be held on this scale in the United States,” she said. “Efforts over the past three decades to gradually raise interest in Korean culture have converged with the power of popular culture, creating what feels like a major wave.”

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