Installation view of 《Follow, Flow, Feed》 © ARKO Art Center

The Arts Council Korea(Chairperson Park Jongkwan) will hold the 2020 Visual Arts Creative Cradle Exhibition Support selected project 《Follow, Flow, Feed》 from Thursday, July 9 to Sunday, August 23 at ARKO Art Center(Director Lim Geunhye) in Daehak-ro, alongside an online exhibition.

At 6 p.m. on Thursday, July 9, the opening performance Prenatal Education: To the Coming Z(participating artist Kim Hyojae) will be presented through an online live broadcast(Instagram).

《Follow, Flow, Feed》 introduces the current state of contemporary art using SNS and examines the impact of SNS, which has permeated modern everyday life, on art. It consists of approximately 60 works, including painting, video, and installation, by 17 artists(teams).

The emergence of artworks using SNS is a new phenomenon that appeared after 2010. In particular, for artists who began their activities based on emerging spaces after the 2010s, SNS media has not only become a central platform for expressing their identities or communicating their artistic worlds, but is also being used as a major foundation for their work.

The exhibition brings together and presents works by next-generation artists and established artists who use SNS communication channels such as YouTube, Instagram, and Twitter as methodologies. Through this, it introduces the current state of art in the new media era, where two-way communication is possible, and sheds light on the influence of SNS on contemporary art.

By giving context and meaning to new artistic tendencies that are still occurring sporadically, it seeks to contribute to understanding the topography of art after the post-internet era.

The exhibition presents paintings, photographs, installations, and video works that use the properties or algorithms of SNS images, deal with the desires and ideologies embedded in SNS content, reflect on virtual identities on SNS, or use SNS as a medium of communication that crosses cultural and geographical differences.

By intertwining various aspects of works related to SNS, the exhibition seeks to reflect on our situation of living within the endlessly renewing feed of social media.

The planning of this exhibition began through joint research in 2019, and involved three curators of the alternative space generation(Lee Eunju of Brain Factory, Kang Sungeun of Insa Art Space, and Lee Kwanhoon of Sarubia Dabang), as well as art theory majors in their twenties and thirties who use SNS media on a daily basis(Keum Jiwon, Kim Yubin, and Kim Haeri).

In particular, curators Kang Sungeun and Lee Eunju jointly planned and operated programs for emerging artists at Insa Art Space and have maintained a continuous interest in the culture of young artists.

Through a shared interest in the SNS environment that has permeated everyone’s daily life, the curatorial team aims to plan the exhibition and create an opportunity to overcome and communicate across generational and cultural gaps between the alternative space generation and artists who grew around emerging spaces.

Starting with the online opening performance on Instagram(@arko_art_center) at 6 p.m. on Thursday, July 9, ARKO Art Center will release the online video exhibition through its SNS channels on Friday, July 17.

This exhibition will first be operated online in accordance with strengthened quarantine measures in the Seoul metropolitan area related to COVID-19, and the exhibition viewing schedule will be announced later through the website and SNS channels. 

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