‘su:m37° Holiday Edition’ in collaboration with Je Baak © LG Household & Health Care

LG Household & Health Care’s natural fermented beauty brand su:m37° has launched the ‘su:m37° Holiday Edition’ in collaboration with internationally renowned media artist Je Baak for the holiday season.

This Holiday Edition marks the second collaboration with Je Baak, whose works reinterpret diverse colors and patterns inspired by the paintings of Piet Mondrian.

Reflecting the year-end festive atmosphere, the collection visualizes su:m37°’s signature luminous patterns through colors such as green, red, and gold, applying them to three cushion products, base makeup items, and hand creams.

'Dazzling Moist Micro Foam Cushion' delivers lightweight yet buildable coverage, creating radiant and hydrated skin that remains flawless even under year-end party lighting.

Also featured are the red-packaged 'Glow Cover Metal Cushion,' which provides high coverage for flawless luminous skin ideal for holiday gatherings, and the green-packaged bestseller 'Sun-Away Cooling Sun CC,' which offers both UV protection and makeup benefits in a single product.

In addition, the 'All Riseup In-Bloom Hand Cream' for dry seasonal skin has been dressed in vibrant colors and dazzling patterns. In particular, the hand cream set, formulated with a whipped cream-like texture that absorbs comfortably without stickiness, leaves the hands soft and smooth, making it an ideal year-end gift for expressing warmth and affection to loved ones.

References