Pop-up store with the concept “SYSTEM WINTER HOME” © SYSTEM

SYSTEM, a young casual brand operated by Handsome (CEO Kim Min-deok), will run a pop-up store under the concept “SYSTEM WINTER HOME” from November 24 to 29 at the cultural complex “Senne” in Seongsu-dong.

At this pop-up store, visitors can experience the media art work “System Winter Scene,” created by media facade artist LISEOK and 3D graphic artist Kim Heesu, both of whom are gaining recognition across various fields. The interior of the store will present an abstract igloo form inspired by the ATC line padding items, accompanied by visually engaging graphic projections.


Pop-up store with the concept “SYSTEM WINTER HOME” © SYSTEM

The 21FW winter collection and ATC line consist of 34 winter items suitable for two-mile wear, including essential seasonal pieces such as knitwear, padding, sweatshirts, and leggings.

Various on-site promotions are also prepared. Customers who make purchases can participate in a capsule machine event with a 100% winning rate, receiving prizes such as ATC line products, camping mats, tumblers, and café beverage vouchers. Additionally, a social media event will be held where visitors can upload photos taken at the photo zone with hashtags such as “#SYSTEM_ATC.”

Meanwhile, starting with this pop-up store, the ATC line will also be available at over 70 stores nationwide, as well as on The Handsome website and in a virtual store integrated with augmented reality (AR) technology.

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