Lee Donggi, Power Sale, 2014 © Lee Donggi

The Daegu Art Museum will present the exhibition 《POP/corn》 starting June 11, as part of its effort to showcase diverse currents in contemporary art. This exhibition is organized to examine how Korean Pop Art is evolving alongside everyday life, and to provide an opportunity to view Pop Art from a new perspective.
 
Emerging in the mid-20th century alongside rapid economic growth, Pop Art has long been associated with popular culture and consumer capitalism. As a result, it is sometimes regarded today as a somewhat outdated and overly familiar artistic tendency.

However, given its strong impact through popular imagery and themes, as well as its close connection to the commodities we encounter in everyday life, there is little doubt about its continued vitality. In this context, the exhibition begins by focusing on one of the essential aspects of Pop Art—its capacity for communication through familiarity and accessibility—by approaching its surface-level visual methodologies.
 
This exhibition presents approximately 150 works by 14 Korean artists who retain key strategies of Pop Art, such as the creation and appropriation of popular imagery, consumerism expressed through branding and advertising, and the reinterpretation of traditional materials in contemporary forms. At the same time, these artists demonstrate diverse media and distinctive aesthetic approaches.
 
In an era where the boundary between fine art and commercial art has become increasingly blurred, the works featured in this exhibition may appear light in meaning, yet are by no means superficial. Through artworks that are both familiar and conceptually layered, the exhibition seeks to reveal the complex and unique duality of Pop Art—one that encapsulates the multiple strata of our everyday lives.

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