Installation view of 《Lee Dongi, 1993 - 2014: Back to the Future》 © PIBI Gallery

《Lee Dongi, 1993 – 2014: Back to the Future》 at the PIBI GALLERY is the artist’s 33rd solo exhibition. In Lee’s first solo exhibition at PIBI in 2018, 《Lee Dongi: 2015 – 2018》, we shed light on the artist’s prominent characteristics of his recent works, revealed through his boundary-pushing attitude of eclecticism – demonstrated via by juxtaposing, lining up, and combining images collected through various mediums – and “all-over abstract paintings,” his new attempts in abstracts.
 
This exhibition is specially focused on Lee’s early works from 1990’s. As one of the most experimental, sensational historical moments in Korean art scene, the way of creating formats and mediums was dramatically changed. In this period, Lee first applied cartoon-like images in plain, bold colors and soon led the birth of Korean pop art.
 
As Andy Warhol dismantled the boundaries between fine art and popular culture, and fostered the blooming of pop art in the US in the 1960’s, this movement arrived in Asia around 1990’s; Three countries like Korea, China, and Japan radically adopted the pop art in their different type of cultural, social idiosyncrasies.

While Lee’s “Atomaus” was the touchstone of Korean pop, China witnessed “political pop” or “cynical realism” that rooted from the Tianamen Square crackdown and the manga-based “J-Pop” of Japan was led by Takashi Murakami. Unlike the Chinese and Japanese pop movements that were centered on political tendencies and manga respectively, Korean pop art developed into a distinct form that was more focused on the “pop” format and the specific reality side of the art form.
 
In the latter part of the 1980’s, right before Lee’s debut as an artist, the Korean art world was dominated by abstract painting and the democratic movement based minjung art that was geared towards realism. But from the early 1990’s, young artists began producing work that was drastically different from before, creating a new current of art that came to be called Korean pop art. At first it came about by shifting from minjung and folk art to advertisement techniques being expressed through elements of pop.

With the years, pop art noticeably burgeoned, forming a group of artists large enough to be called “the first generation of Korean pop art.” Notable pop artists like Kim Dongyoo, who created pixelated and mosaic portraits of famous figures, Kwon Ohsang, whose works included both photography and sculpture and experimented with new mediums, and Choi Jeonghwa, who is known for her kitsch-like work that crosses boundaries between art and non-art, each began to produce work that were pop art in form but aesthetically distinct in their own style.
 
Instead of borrowing or using pop culture as the subject of criticism like other artists, Lee set himself apart by defining his own style as that of an observer and consumer of Korean society and pop culture. Having grown up in the 70’s, the artist’s work is predominantly associated with his personal memories, which is the popular culture of the 70’s and 80’s that was largely consumed as cultural icons.

Together with a socially rapid economic growth and the incoming popular culture from the US and Japan, as well as the spread of mass media, the Korean popular culture at the time came to exist in a heterogeneous state, one that was busy absorbing the media and culture pouring in from the outside before it was able to autonomously set its own course.
 
It was in this setting that Atomaus came into existence as the combined images of Mickey Mouse and Atom in 1993, the two symbols of popular culture that represented the US and Japan respectively. But Atomaus on its own is far from enough to encompass the works of Lee, who from his early days has been steadily creating work documenting reality in his own way.

He brought direct and realistic events and scenes into his work, transforming and reconstituting them in his own style, as when he did when he enlarged comic frames, took a newspaper TV guide and reproduced it as if it was silkscreen printed (but in actuality was meticulously drawn by hand), and utilized images of infamous people and events, like that of singer Cho Yongpil and prison escapee Shin Changwon, magazine and advertisement still image cuts, a 100,000 Korean Won check, etc. Aspects as such played the role of not only exhibiting qualities of pop but the concreteness of Lee’s work, and going further, revealing the distinctiveness of Korea as well as differentiating Korean pop art.
 
Rather than simply bringing popular visual images into the realm of art in a non-critical manner, Lee’s work uses freshly defined methodology and strategies to address his contemplations regarding the effects and influences popular culture has on society, and the way to bring together the various points where art and visual culture cross paths. His work asks the people who live in the specific reality of today to think again about the relationship of pop culture and art, and the mutual effects they have on each other.
 
While 《Lee Dongi, 1993 – 2014: Back to the Future》 at the PIBI Gallery may have its focus placed on a certain point in the past, its aim is not the limited recollection of a specific era, but to serve as an opportunity to assess the beginnings of Korean pop art through the paintings of Lee, and revisit his work in the midst of the contemporary art of the current times.

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