Noh Sangho Artist Collection © 8Seconds

Samsung C&T’s SPA fashion brand 8Seconds announced on the 11th the launch of a collaborative collection with artist Noh Sangho (also known as “nemonan”).

Since 2018, 8Seconds has expanded communication with the MZ generation through collaborations with emerging designer brands such as Tell The Truth and J.CHUNG X TAZE. However, this marks the brand’s first-ever collaboration with a visual artist.

Noh Sangho, well known for designing the album cover for the musician HYUKOH, creates unique drawing and painting works based on stories reconstructed from materials collected and edited from virtual spaces such as the internet and social media. His practice goes beyond simple visual combination, emphasizing narrative-driven imagery.

The 8Seconds X Noh Sangho collaboration combines the brand’s trendy, relaxed silhouettes with the artist’s distinctive graphics. The lineup features 13 casual styles in pink, white, and yellow — including hoodies, sweatshirts, shirts, as well as accessories like bags and hats.

Commenting on the project, Noh said, “Through detailed discussions with 8Seconds, we were able to faithfully translate my representative artworks into high-quality prints on clothing. I hope this collaboration allows many consumers to experience my works more easily and comfortably through 8Seconds.”

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