Installation view of 《Ritual en honor a la Diosa Coca-Cola》 (Chamber, 2024) ©Minseok Chi

《Ritual en Honor a la Diosa Coca-Cola》 is a multidisciplinary art project that reinterprets Coca-Cola—a symbol of contemporary consumer culture—within the context of Korean traditional shamanism and religion. In 2023, the artist carried out the project The Path of 108 Gods, which personifies 108 brands as traditional Korean deities, with support from ARKO’s First Support for Young Artists program. This project goes beyond creating one-dimensional iconography from brand imagery; through the figure of the Coca-Cola goddess, the artist constructs a more multi-dimensional and three-dimensional religious world of his own.

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