Grim Park, How Dare You? ©Absolut Vodka

On Friday, the 3rd, Absolut Vodka announced the winner of its “ABSOLUT ARTIST AWARDS,” a contest held as part of its global campaign “CREATE A BETTER TOMORROW, TONIGHT.” Artist Grim Park was honored with the final grand prize.

Absolut launched the “ABSOLUT ARTIST AWARDS” contest with the intention of discovering creative Absolut artists and collaborating with them to create a better society and future.

Driven by the belief that “everyone should be free to choose whom they love,” Absolut set the contest’s theme as “EXPRESS LOVE WITHOUT PREJUDICE,” providing artists a platform to freely express their creativity regarding the topic of love.

Absolut selected artist Grim Park as the final winner of the competition. Curator Eunjin Shin, a judge for the contest, described Park as “an artist who portrays queer models from SNS subculture through classical and traditional Buddhist painting methods, uniquely expressing his ambivalent identity.” She added, “As a result of winning this contest, he now qualifies to participate in the internationally held Create a Better Tomorrow Absolut Global Creative Competition. We expect him to showcase a new face of Korean art through this global challenge.”

Curator Shin also shared her thoughts on the judging experience, stating, “It was an immense honor to share this award with three artists (the three finalists), each showcasing their talents and individuality under the theme of ‘love without prejudice.’”

Creative consultant and fellow judge Kyubeom Lee commented on Grim Park and his work: “Grim Park’s method of self-expression is highly unique. Through traditional Buddhist art, the messages and themes he communicates delivered a shock not seen in existing works. His voice directed at society was clear, and his artworks—especially those overcoming self-hatred—were particularly beautiful.”

Grim Park submitted several paintings depicting diverse male figures, including How Dare You? and Dirty? Beauty!?. He expressed his hopes that “society might begin to view queerness differently through my paintings.” On the contest’s theme, “Express Love Without Prejudice,” he said, “I thought it was a great topic through which I could share the message that queer love is ‘different,’ not ‘wrong.’” He added, “I hope Absolut’s campaign has a positive influence on other companies as well.”

His works immediately capture attention through the vibrant colors and techniques of Buddhist art. A major in Buddhist painting, Park stated, “I love Avalokiteśvara (the Bodhisattva of Compassion),” and added, “Through my paintings, I hope many people will come to have a heart as compassionate as Avalokiteśvara.”

Grim Park will join forces with Absolut, a brand that has consistently pursued progress and innovation, to communicate its core values and help bring about positive societal change. As the winner, he will receive a prize of 10 million KRW, participate in a training program at Absolut’s Brand Academy in Sweden, and represent Korea in the CREATE A BETTER TOMORROW Absolut Global Creative Competition.

Fellow finalists Woosung Lee and Kyungmin Lee will also continue to collaborate with Absolut. Woosung Lee presented installations such as Kiss KissThe Times We Were Happy, and Kiss Kiss (Neon), depicting joyful moments shared with loved ones such as partners, family, friends, and companions. Kyungmin Lee created the digital artwork SUPER PRIDE–ABSOLUT LOVE, inspired by the shapes and colors of various queer flags and incorporating the square-form alphabet “ABSOLUT LOVE.”

Absolut plans to collaborate with the finalists on new bottle package designs.

Meanwhile, Absolut has long supported love without prejudice—regardless of race, social background, age, or sexual orientation—and has been backing the LGBT community since the 1980s. In Korea, Absolut also showed its support and solidarity with the LGBT community by officially sponsoring the Seoul Queer Culture Festival held on Saturday, July 14, at Seoul Plaza.

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