Exhibition poster ©Coreana Museum of Art

With the advent of the Artificial Intelligence (AI) era, the relationship between humans and technology has grown increasingly complex. In particular, the evolution of generative AI has become a powerful game-changer and accelerator, driving explosive growth across various technologies and services, and exerting significant influence across social, economic, and cultural spheres. Furthermore, it breaks down the boundaries of "creativity," once considered the exclusive domain of humans, and prompts a fundamental reconsideration of the very concept of creation itself.

The exhibition title is inspired by French philosopher Jacques Derrida's book Archive Fever (1995). Derrida viewed archives not as mere spaces for preserving the past but as dynamic fields where memory and oblivion, power and desire are intricately entangled. The exhibition expands this concept into today’s synthetic media environment. The term "synthetic" reveals the generative mechanism of AI, which learns and reconstructs data, forming the core concept of this exhibition. The following term, "fever," metaphorically evokes both the frenzy surrounding generative AI and the underlying anxieties and crises it entails.

Thus, 《Synthetic Fever》 sensitively and multilayeredly reflects upon the issues we are confronting—or have yet to fully recognize—in the AI era. The participating artists present approximately 30 works of photography, painting, and media installations that explore diverse themes such as human subjectivity and artistic identity, data extraction and bias, AI hallucination, and ghost labor.

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