Eunsol Lee, Kimberly & Friends, 2022, Installation view of 《Grid Island》 (Seoul Museum of Art, 2022) ©Eunsol Lee

《Grid Island》 is an exhibition that focuses on production—not merely as a means to create objects, but as a condition and process for the generation of discourse that underpins the museum’s essential functions of collecting, researching, exhibiting, and educating. In art history, production has always traced the trajectories of social and technological advancement. Yet today, the notion of production no longer denotes a singular concept. It may refer to acts of making, collaborations driven by shared directionality, or industrialized systems of production. These varying modes are shaped by the materials and media involved, and therefore discussed in different terms.

Although the concept of production has evolved through medium expansion and exhibition-specific practices, this large-scale, growth-oriented model has been increasingly called into question in the wake of economic slowdown and the pandemic. This exhibition proposes new modes of creation and production through the imagination of alternative platforms shaped by contemporary art’s shift from media to data. By framing the web as a space of limitless sharing and collaboration that transcends temporal and spatial constraints, the exhibition explores how virtual and real environments can converge to form generative platforms and practices.

Eunsol Lee, Kimberly & Friends, 2022, Single-channel video, sound, clip from unity scene play, 9min. 40sec. ©Eunsol Lee

Eunsol Lee’s work Kimberly & Friends is the first sub-project of Kimberly DAO, a decentralized initiative aimed at collecting survival scenarios for the virtual character Kimberly Lee. Collaborating with six teams, the artist explored contemporary modes of artistic production and sustainable, transparent asset management. Based on these discussions, they established collective goals feasible within a crypto-based community and devised rules for distributing shares among collaborators.

Composed of Pack.system, Seunghyun Lee, Suhee Kim, Jinhwa Jung, Soli Kim, and Nam Agi, the Kimberly & Friends team minted five NFTs as part of a beta-format DAO experiment. This process was documented and presented through promotional-style video and a text wall. Each member contributed to the production of video and textual materials in their own way, and these methods of contribution were directly reflected in the resulting NFTs.

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