Inhwan Oh, Name Project: Looking for You in Seoul archives photo, 2009 © Inhwan Oh

1. The structure of nomination

When I called her name,
She came to me and became a flower.
-
The Flower by Chun-su Kim

Inhwan Oh presented his work, Name Project: Looking for You at the Busan Biennale in 2006. He wrote down 20 names on a wall of the exhibition space and looked for those who shared the names by calling out each one regularly over an announcement.1) If someone came after hearing the announcement, he or she would listen to the artist’s description of the project, have his or her picture taken, and sign the bottom of the photograph. The 20 names the artist had chosen were among ‘the most common names’ in Korea. I had heard eight names of people I personally knew very well, eleven if you count different people with the same name. (One of them had recently changed the name as the person disliked how common it was.) Even so, how high was the possibility that some visitor at the biennale, with one of those twenty names, was there at the exact time of the announcement to hear it?

To take a concrete example, even if someone named Minjung Kim listened to the announcement that called her name, it is perhaps not easy to answer the call with conviction that ‘the name being called now is really my name’ as she probably experienced similar confusion before since many have the same name as her. At the Busan Biennale however, the individual named Minjung Kim came to the artist after listening to the announcement. The name ‘김민정’ (Minjung Kim) written in dull print letters on the wall looked completely different from the signature of ‘珉貞’ (Minjung) written in cursive. Afterwards, her name was not called anymore as this common name became concretized as the one and only individual, ‘Minjung Kim’.

In the poem, The Flower, poet Chun-su Kim sang about how amazing the ontological power of “calling one’s name” could be.2) Before I called her name, she was “nothing more than a gesture” but when I called her, she came to me and “became a flower.” As such, an indefinite, uncertain being could become a meaningful being only through ‘my’ nomination. And yet, even ‘I’ am not a complete subject. Only if someone calls my name that “suits my color and fragrance,” I, too, can become or long to become “the flower.” In this way the poet scribed, “You for me, and I for you long to become an unforgettable glance”. When the poem was published, ‘glance’ was initially written as ‘meaning,’ but the poet revised it afterwards. An insignificant being shall be called by its name, i.e. ‘nomination’ to secure a place in the world. In order for ‘nomination’ to occur, the subject and the object must exist. The subject defines the other’s ‘color and fragrance’ and their identity, imparting an appropriate meaning to the other, and forms a relationship by calling its intrinsic name. The relationship is not concluded unilaterally but moves in a bilateral cycle.

The principle of this bilateral subjective nomination penetrates the works of Inhwan Oh. It is the artist who calls upon ‘Minjung Kim’ at the exhibition space but the person who decides whether or not to answer the call or join the project is Minjung Kim. Only with her participation, the project can be completed and only through the project, Oh can exist as an artist. Oh’s work is usually completed by the existence and will of the others in the exhibition space. Accordingly, the completion or incompletion of his work depends on an external environment and condition. Even if his work is completed in any way, it is nothing but temporary and his status as an artist is always unstable and erratic. Since he decided to work in the Republic of Korea as a homosexual artist, his life is bound to be insecure and precarious at times. He believes that his work has to reflect his life as a whole3) which is why the structure of his work is also unstable and risky. His attitude becomes the structure of his work.4)

The structure refers to the method of producing meaning from the action of a work. This category is distinguishable from any formal style or referential imagery. Oh’s works do not reveal aesthetic qualities, iconic representation, or textural narrative. Although his work is at times defined as ‘conceptual art’ that harnesses language and text, his idioms are neither for tautological analysis of the definition of art, like those of Joseph Kosuth’s works nor for a self-referential objective like the texts of Lawrence Weiner. If Oh’s art is conceptual, than it may be closer to the meaning in contrast to the ‘visual’ or ‘formal’ and it may correspond to the institutional critique of the conceptual art, in the historical context. However, unlike Hans Haacke’s work, however, Oh’s works are not restricted to debunking the political limitation of art museums.5)

Oh’s art is conceptual in that it reveals that ‘meaning’ is not a matter of ‘taste’ but the issues of the ‘power.’ He is careful to not come off as a doctrinaire artist who makes forays into offering the public “’politically correct’ art or an authoritative being who considers himself to be a representative of the minority defiant of the majority. He does not offend by displaying overpowering spectacles in the art museum in a bid to assert his great cause and also cautions himself against sentimentalism as he becomes excessively immersed in emotion, delaying any rational judgment. He leads viewers to engage whereas the viewers have to act upon their own will. The participants’ identities undergo a temporary process of transformation within this. They experience cracks in their self-awareness, distrust in their ability to perceive what they had believed to be concrete, and grasp the fact that there is no absolutely fixed identity. As such, Oh’s work is an enactment of the condition of a precarious, unstable being, fragile individuals, weak subjects, and the state of incompletion.


 
2. Individual and Ideology

“Ideology interpellates individuals as subjects.”
Ideology and the Ideological State Apparatuses (1970), Louis Althusser

Inhwan Oh had also worked on a project that involved looking for individuals and calling their names in 1996. He ran a classified advertisement where he looked for five artists – Roni Horn, Robert Gober, Nam June Paik, Haim Steinbach, and Cindy Sherman – in the Personal Ads section of the Village Voice, a weekly newspaper published in New York. The advertising copy he used was “Seeking the Real Roni Horn.” Unlike the common names he used in Korea, there are not many people with the name Roni Horn but matters became complicated with the inclusion of the adjective “real.” If the famous artist Roni Horn saw the ad, he might ask himself “Am I a fake?” and if an ordinary person saw it he or she might argue “the real artist Roni Horn is in me.” The person Oh really found through this project was not Roni Horn or Cindy Sherman but the artist himself. He unveiled his identity as a gay Korean male artist (GKM Artist) and came out through this advertisement. Afterwards, he has been defined as a “gay artist” above all context and homosexuality has become major keyword that defined his works.6)

His personal ad on the Village Voice was paradoxically a perfect medium for his coming out. “An individual” becomes a meaningful being when he or she is called by some “voice.” As seen in the poem, The Flower, any sort of “nomination” always occurs within the relationship with others, making any “personal relationship” theoretically impossible. It has thus always postulated the public domain beyond the personal boundary. A homosexual relationship is an immensely private affair of ‘loving someone’. However, this has been expanded into a comprehensive social scientific discourse encompassing issues of gender, human rights, religion, law, and politics. Louis Althusser defined the public system intervening in the private domain as the ‘Ideological State Apparatus’ (ISA).7) He distinguished it from the Repressive State Apparatus (RSA) referring to the public domain such as the army, prisons, police, courts, and the government. In contrast, he defined the Ideological State Apparatus as the ‘private domain’ that works through ideology such as family, religion, education, communication, and culture. The two modes of apparatus share a common goal for the reproduction of the relations of production, that is to say the sustainable maintaining of the pre-existent class structure in the frame of capitalism. While the RSA exercises power through both visible and invisible violence, the ISA works through interpellation.’8)

Althusser alluded that “ideology interpellates individuals as subjects.” However, he did not elaborate upon the difference between the ‘individual’ and the ‘subject’ but simply mentioned that an individual is ‘always already’ a subject. For instance, an individual is destined to have his ‘father’s name,’ have the identity anticipated by a specific family, and have his designated social position from the moment he is born. An individual who is born in this way adapts himself to the established order that languages and the mass media have infused in him and unconsciously accepts society’s dominant values and behavior patterns by internalizing his subjectivity as a sincere consumer in capitalism. Althusser defined this process or ritual in which an individual is shaped as “a concrete, personal, and irreplaceable subject” within the frames of religion, culture, education and family as ‘nomination.’ His ‘nomination’ has an affinity with Chun-su Kim’s The Flower, in that it is a decisive phase in which an insignificant being turns into a significant being. Moreover, this concept stresses the involvement of ideology, one of the Ideological State Apparatus, in the process that ‘an individual’ as a biological being becomes a cultural ‘subject’ while being incorporated into a pre-existent social order.

The structure of ‘nomination’ in Oh’s works apparently reveals the two aspects mentioned above: a bilateral process in which an individual becomes a subject; and the existence of Ideological State Apparatus intervening in this process and working in particular situation in Korea. ‘Names’ are a potent device to preserve the preexisting order of a patriarchal class society in Korea where the rule prohibiting marriage between men and women who had the same surname and ancestral home was abolished in the 21st century. As many as 11 names in his Name Project finally found their users. They really were the ‘most common names in Korea.’ But then again, more than 20 million people, almost half of the total population of Korea, use three major surnames (Kim, Lee, Park) out of the 286 surnames presently in use in Korea.9) Koreans inherit their fathers’ surnames that come from a pool of less than 300. As for their given names, one letter is decided by the letter of the names of relatives in the same generation of a clan while the other is usually chosen from a letter with an “auspicious” meaning. As a result, we Koreans are all born with a holy mission: we all have to be agile, upright, and wise.10)

Things of Friendship (2000-2008) demonstrates how an individual identity as part of a capitalistic society is defined by ‘industrial products,’ moving beyond family ideology of a patriarchal society. He searches for things both he and one of his acquaintances possess by searching every nook and cranny of his acquaintance’s home. He then arranges the discovered objects in order and photographs them. After returning home he takes out the same objects he possesses, arranges them in symmetrical juxtaposition with his acquaintance’s objects, and photographs them. The two sets of ‘things of friendship’ in the photographs displayed at the gallery are mirror images of each other. Those ‘things’ synecdochically indicate a ‘friendship’ between Oh and a specific person we do not know. Texts on contemporary art like The World of Nam June Paik, Art in Theory, and Minimalism as well as tripods, films, and slide boxes hint at the educational background and artistic tastes of a figure with the initials ‘KM’ and Inhwan Oh. However, ‘DD’ and Inhwan Oh who share the same laundry soap, salt, tickets for the New York subway, and a copy of the Spartacus International Gay Guide version 2001/2002 are ordinary people who commute by subway, cook food at home, and at times dream of overseas trip. The person of ‘Inhwan Oh’ appears as a different man whenever the mirror he faces changes. Things are not an outgrowth but a producer of his friendship. ‘Friendship’ is an outgrowth of ‘things.’


 
3. In the name of the father

A certificate tells me that I was born. I repudiate this certificate: I am not a poet, but a poem. A poem that is being written, even it looks like a subject.11)
The Four Fundamental Concepts of Psychoanalysis (1981), Jacques Lacan


Althusser asserted that the concept of the subject embraces both subjectivity and subjection.12) This means if someone calls my name, I naturally identify with the subject of the sentence and unconsciously bring myself to the position of the subject. The axis of the mechanism of such ‘nomination’ is language. Althusser’s subject theory formed in language submits to ideological nomination and combines with Jacques Lacan’s psychoanalysis. Lacan argued that the subject comes into being through one’s entry into symbolic order, the world of language and symbols. He expressed this in a terse statement, “I am not a poet, but a poem.” ‘A signified body,’ namely the subject, is formed as a result of innumerable writings by others on the sleek surface of the body as a biological being.

Since 2001 Oh began to install Where He Meets Him at different venues. He would write numerous letters on the ‘sleek surface’ of the museum floor with incense powder. The incense powder began to burn as soon as the exhibit opened, leaving indelible marks of letters like scars by the time the show came to an end. The letters whose meanings the ‘general public’ cannot grasp are the names of gay bars and clubs in the city of each exhibition. Art critic Jung Hyun referred to homosexuality as ‘unspeakable love’.13) Oh has engraved unspeakable letters otherwise prohibited from being written to preserve patriarchal order on the skin of the authoritative institution of the art museum in an extremely physical and destructive manner.

Another Name Project, Ivan Party is also a work that involves writing names that should be prohibited or concealed. This work presents the poster for a year-end party he held from 2004 that he enjoyed with his gay friends. Participants in the party all signed their names and their signatures overlapped in such a way that they became unrecognizable. Speaking in the Althusserian way, they are those who show no response to the Ideological State Apparatus ‘nomination’. Translating it from a Lacanian perspective, they are those who do not enter the symbolic order of the dominant language.

Lacan proposed the subject’s growth and development theory through the reinterpretation of Sigmund Freud’s Oedipus complex.14) The classical Freudian psychoanalytic theory states that a young boy desires to have sexual relations with his mother and feels an impulse to remove his father in the pre-stage of an Oedipus complex which is composed of five psychosexual development stages. Afterwards, the boy notices that his mother has no penis and believes that she was castrated by his father as ‘punishment.’ Accordingly, the boy suppresses his desire for his mother due to the anxiety that he might also be castrated (known as castration anxiety), identifying himself with his father, and projects his feelings of love toward a girl other than his mother. This is the ‘normal’ growth that Freud denoted. Thus the most important key in the formation of a boy’s identity is the presence and absence of the penis.15)

Lacan reconsidered the meaning of the penis as something physical that can be seen. He implied that the value of the penis is absolute and the patriarchal social order in which the father’s authority has been firmly established has to be preceded for such gender difference to be valid. He asserted that the penis is ‘an improper physical symbol’ signifying a prominent social position and presented the ‘phallus,’ a privileged signifier, to replace it. He meant that the phallus is not an absolute, elemental thing being ‘signified’ but is the ‘signifier’ whose value is determined by external social factors. He alluded that the most important device to lend meaning and power to such an empty signifier is language. Language as a prerequisite for the subject enacts patriarchal laws, determines an individual’s sexual identity, and subordinates the individual to the system in the name of the father.16)

As it is widely known, a ‘father’s name’ (nom) stands for the ‘father’s prohibition’ (non). This is a metaphor for suppression and sacrifice as well as deficiency and loss innate in the process of subjectification through which one carries out a transition from a primal being to a meaningful one. Lacan used “a barred S” ($) as a way of symbolizing the subject who has been alienated and divided by language (or Althusser’s ideology). Lacan’s subject ($) is by nature, a ‘precarious, unstable’ being that cannot help but undergo the process of loss and deficiency. And yet, the real repressed by the father’s name and prohibition by no means disappears completely. Lacan stated that “something irregular, unutterable, and ineffable, the ‘aporia’ always appears in language”. As there are holes in the father’s net of laws, the real has consistently tried to disturb and overthrow a world of representations. This is the ‘return of the real.’

Oh’s Looking Out for Blind Spots is an embodiment of a bright return of the real. The CCTV cameras look down on the viewers from the high ceiling and keep an eye on subjects who have adapted themselves to the white tidy space. The monitors hung on the wall shows the viewers slowly walking around in the spotless gallery. The individual actually in this space comes to realize that it is completely different from the one on the monitor. The walls that remain out of the camera’s view are entirely covered with pink tape. The blind spots, namely the surplus space not caught by the camera, an area that resists the gaze of surveillance, and the residual domain that avoids the dominant system of representation are wider than we expected. The pink tape is an embodiment of the ‘other’ that has constantly fought for its presence despite being excluded from the nomination of ideology, has existed without being written as a symbol, and has been in language without having any property of language. The realm of the other is more spacious than we thought. That is why anyone can become the other in the social order of Korea where collectivism and patriarchy are still solid. Oh did not join any relevant official events and also did not appear in videos documenting the process of his work because he himself believes that he is in a blind spot, a surplus space the public gaze cannot catch.


 
4. HERE, THERE, HOMELESS

Inhwan Oh has been continuing on with the Street Writing Project since 2000. Oh spontaneously recreated English alphabet with things found on the streets then took photograph of it. He would then make words by arranging the photos. The materials he found are nothing more than wastes, including bread crumbs, fallen leaves, cigarette butts, and broken pieces of glass. They were perhaps very beautiful, useful, and precious things that had offered pleasure to their owners before they were thrown away. Oh called their names. He imparted meaning to them by creating words with the letters and transformed them into a work of art by displaying the words in a gallery. After Oh leaves the street, the letters become scattered in all directions. However, they are no longer the petals withered and fallen from a flower but are scattered fragments that were once part of a work of art. They form words like HERE, THERE, and HOMELESS. Perhaps Oh and the rest of us are insecure, precarious beings floating between meanings ‘without belonging to’ ‘here’ or ‘there’.


 
1) For descriptions the works – unless with particular notation – refer to Inhwan Oh (Seonjung Kim, 2009) and Inhwan Oh’s lecture at the Seoul National University Graduate School Department of Archeology and Art History on May 22, 2015.
2) For discussions on The Flower by Chun-su Kim, refer to Byunghee Son, The Sorrow of Beings in Chuns-su Kim’s Poems, Korean Language and Literature Education Studies Vol.50 (February 2012), pp.525-546; Jinhong Lee, Ontological Illumination of The Flower by Chun-su Kim, Korean People’s Language and Literature Vol.8 (December 1981), pp.179-190.
3) Quotation from Inhwan Oh’s lecture on May 22, 2015. Oh has consistently stressed that the subject of the work should be in accordance with its method. The explains the reason why he has constantly chosen non-profit spaces to exhibit his works since his return from the Unites States of America.
4) The title of this text has been borrowed from Harald Szeemann’s legendary exhibition titled, Live in Your Head: When Attitudes Become Form. I appropriated this title with the idea that Oh’s attitude toward his work and its results are well summarized through this exhibit that puts emphasis on concept, process, and situation rather than an artwork’s physical existence and title.
5) For further discussions on conceptual art, refer to Benjamin Buchloh, Conceptual Art 1962-1969: From the Aesthetic of Administration to the Critique of Institutions, October: The Second Decade, 1986-1996 (Cambridge, The MIT Press, 1997), pp.117-155.
6) Honghee Kim, The Korean Art Scene and Contemporary Art (Noonbit, 2003), p.63. / Seungwan Kang, Made in Korea, New Town Ghost, and Plastic Paradise, Contemporary Art from Korea (National Museum of Modern and Contemporary Art, Korea, 2007), pp.184-196 / Hyun Jung, Apparatuses for Rearrangement, Inhwan Oh, pp.50-63. / Misook Song, Unveiling an Individual’s Identity through Social Context and Cultural Code, 33 Korean Artists by 33 Best Critics (Kimdaljin Art Research and Consulting, 2012), pp.96-99.
In an article giving an overview of directions in contemporary Korean art, Inhwan Oh is considered as specific case for gay artist who appeared in the art scene in which diversification and globalization progressed rapidly after debates on postmodernism between the late 1980s and the early 1990s. Youngbaek Jeon, Sociological Discussion on Cotemporary Korean Art Since the 1960s, Art History Studies No.23 (2009), pp.397-445.
7) Louis Althusser, Trans. Ben Brewster, Ideology and Ideological State Apparatuses, Lenin and Philosophy and Other Essays (New York, Monthly Review Press, 1971).
8) In the sense of ‘calling a name’, the concepts of both Chun-su Kim and Althusser can be referred to as ‘nomination.’ As Chun-su Kim embraces the meaning of ‘naming’ referring to giving a name, fit for one’s characteristics and calling it, its English concept would be ‘nomination.’ Althusser’s nomination is mainly translated into ‘interpellation.’ For instance, when someone determined with certain name passes by, calling this person by a name is a means of ‘instruction’.
9) Quoted statistical data posted on the website of a site for genealogy, ‘In Search of Family Trees’. http//www.rootsinfo.co.kr
10) On the homogenous character of Korean society embraced in the Name Project, refer to Doryeon Jung, Chance Community, Anonymous Society: On Inhwan Oh’s Work and Inhwan Oh, pp.92-94.
11) Jacques Lacan, The Four Fundamental Concepts of Psycho-Analysis, Edit. Jacques-Allan Miller. Trans. Alan Sheridan (New York, W.W. Norton & Company, 1981), viii.
12) On the relation between Althusser’s ‘nomination’ and Lacan’s psychoanalysis, refer to Chanbu Park, Lacan: Representation and Its Dissatisfaction (Moonjisa, 2006), pp.171-189.
13) Hyun Jung, Ibid., p.50.
14) For Lacan’s theory on the subject, refer to Jacques Lacan, Ibid. / Jacques Lacan, Ecrits: A Selection, Trans. Bruce Fink (New York, W. W. Norton and Company, 2004) / Sean Homer, Jacques Lacan (London, Routledge, 2005) / The Rebirth of Lacan, Edit. Sanghwan Kim & Junki Hong (Changbi, 2009), pp.50-61. / Chanbu Park, Ibid. / Chanbu Park, Non-representational Representation: Lacan’s Symbolic Real-Ism, Semiotic Studies, Vol. 19 (2006), pp.223-247 / Myungah Shin, The Father and the Name of the Father: Comparison of Freud’s and Lacan’s Case Study of Dr. Schreber, Lacan and Modern Psychoanalysis, Vol.1, No.1 (1999), pp.18-38.
15) Barry J. Koch, Harold K. Bendicsen, Joseph Palombo, Guide to Psychoanalytic Developmental Theories (New York, Springer, 2009), pp.3-45.
16) Jacques Lacan, Ecrits: A Selection, p.67.

References